NE Business News: Backing Brands
- 04/02/2009
A FAILED management buy-out has led to the creation of a new brand agency in Stokesley, Tees Valley.
Mark Easby, Declan Metcalfe and Peter Jones established Better Brand Agency after the trio’s bid to buy out their former employer, Middlesbrough agency Calm Asylum, foundered.
The new company, which launched in September specialising in brand, marketing and digital services, is now looking to employ extra staff with a view to achieving revenues of around £500,000 in two years.
MD Mark Easby said: “We’re Tees Valley people through and through and we don’t want to move from the area. The DigitalCity and Codeworks projects are changing perceptions. People are realising the capabilities we have here.
Since its launch, the agency has delivered brand and marketing campaigns for Teesside and Northumbria Universities and is developing social media strategies for some of the region’s key visitor attractions.
The firm joins a creative sector worth £1.1bn to the regional economy and employing 35,000 people. In the Tees Valley alone, the industry is set to generate more than 9,000 jobs in the next five years, underpinned by DigitalCity’s 25-year game plan to position Tees Valley as a rival to other creative and digital hubs across the globe.
Read this article and more Tees Valley and North East business news at www.nebusiness.co.uk.
Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.
