Growing your Digital Footprint
We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.
Conversations tend to go something like, “Why social media?”.
After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.
If their corporate, e-commerce, flash website sits at the centre of their digital marketing strategy, implementing a social media strategy around it is making a much bigger target of your brand, that will attract the as yet un-reached, empower critics and creators who want to talk about your brand increasing their digital brand footprint.
The excitement in the voice is hard to hide when clear value, both for the audience and the brand is this obvious.
One Response to “Growing your brand’s digital footprint”
That’s a great way of visualising social media for companies.
The trick is for them to respect the style of the social platform. If they hand off their Twitter profile to their PR people who just post company-speak they are missing the point and will likely not get as many followers. Social media lets the company facade fall away so you can see the real people behind it and let you connect with them.