<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Growing your brand&#039;s digital footprint</title>
	<atom:link href="http://www.betterbrandagency.com/2009/03/growing-your-brands-digital-footprint/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.betterbrandagency.com/2009/03/growing-your-brands-digital-footprint/</link>
	<description>Better. Building brands people believe in. Award winning brand, creative, design, marketing, web, social media agency in North East, Yorkshire &#38; Teesside.</description>
	<lastBuildDate>Tue, 12 Oct 2010 15:19:02 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<item>
		<title>By: adamliptrot</title>
		<link>http://www.betterbrandagency.com/2009/03/growing-your-brands-digital-footprint/#comment-9</link>
		<dc:creator>adamliptrot</dc:creator>
		<pubDate>Fri, 13 Mar 2009 15:52:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.betterbrandagency.com/?p=957#comment-9</guid>
		<description>That&#039;s a great way of visualising social media for companies.
The trick is for them to respect the style of the social platform. If they hand off their Twitter profile to their PR people who just post company-speak they are missing the point and will likely not get as many followers. Social media lets the company facade fall away so you can see the real people behind it and let you connect with them.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a great way of visualising social media for companies.<br />
The trick is for them to respect the style of the social platform. If they hand off their Twitter profile to their PR people who just post company-speak they are missing the point and will likely not get as many followers. Social media lets the company facade fall away so you can see the real people behind it and let you connect with them.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

