Our monthly shout out about what’s buzzing in the Better studio.

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We’d like to say welcome to some nice new clients.
It’s a cliche but we’re people people, their drive and enthusiasm for what we’re going to be doing together is what we’re in this business for.

The Enterprise Team (Redcar & Cleveland, LEGI).
Better is delighted to announce that we’ll be working with The Enterprise Team to build a website that will provide valuable practical resources for enterprise businesses and schools in the Redcar & Cleveland area. We’re feeling the infectious drive within the team to support people with ambition, who want to step off on the path to owning their own business and we will be contributing time to developing marketing and PR resources people will find useful as well as building the system to house them. The Enterprise Team is looking beyond the two years it has remaining, and providing a repository for all their amassed knowledge will ensure people can benefit from it for years to come.

Yarm School
The region’s leading independent school has appointed Better to re-design and re-develop its website. Currently moving into development the new website will provide full content authoring across the Preparatory School, Raventhorpe, Senior School and Sixth Form. Functionality and improved call to actions across the website, as well as a powerful and simple CMS designed for all levels of user will support the administration of content. The project will be complete for the new school term. (more…)

Is social media a flash in the pan?
Is it relevant to your business and should it be at the heart of your marketing strategy?
Or should we get a (second) life and stop the twitter?

As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.

You will leave inspired and armed with the knowledge to begin applying social media principles to your own business.

(more…)

In response to Sun Tech Mission 2009: it’s (still) grim up North

I find the article very disappointing. In the past 10 years that I have been involved in the digital industry and networking across the North East, things have changed dramatically. There’s a tangible buzz across both the public and private sectors about what’s going on here. Its difficult to know where to start.

We have seen organisations driven by the public sector such as Digital City, IDI, Codeworks, and Software City gather momentum and profile on a local, national and international stage helping to turn around such perceptions of the North East.

These organisations are helping to promote digital innovation and playing a key role in supporting enterprise and entrepreneurship. They are encouraging great ideas to become great businesses, while supporting existing digital companies, from animation to web technologies, to expand their networks, develop their skills and access new markets.

We’ve also seen the growth of groups such as Refresh Teesside, Super Mondays, and Thursday Fizz which  are proving successful at developing new communities and generating genuinely exciting conversations. These groups, spread across the region, are driven by passionate private sector businesses and individuals to create new industry networks, meet contacts (which often in the North East become friends), share ideas, and promote collaboration.

Other organisations such as the Entrepreneurs Forum with its IfWeCanYouCan Campaign (which i understand is unique to the North East), and the members involved in them, are fully committed to harnessing the buzz by supporting businesses and signposting them to the best advice, mentoring, investment networks and resources. To be honest from what we’ve seen, the results of this have been absolutely unquestionable.

(more…)

Jun 8 2009 by Karen McLauchlan, Evening Gazette.

THE search to find Tees Valley’s next entrepreneurial star is just days away from revealing a winner. The nebusiness backed If We Can, You Can challenge recently named its two local finalists Louise Bell, a 36-year-old, from Stockton, who set up Healthy Glow, a home spray tanning business, and 31-year-old Mark Easby, from Middlesbrough, who runs Better – a creative brand agency.
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From Entrepreneurs Forum IfWeCanYouCan Blog.

This week is your last chance to choose your IfWeCanYouCan Faces of Entrepreneurship for 2010. We’ll be closing the phone lines at midnight on Sunday night, after which we’ll add up each individual’s final tally.

Watch this space for the announcement of the winners – revealed in your local press and on this page – on the 11th June. (more…)