Talk to us

A great cup of tea. That's Better.

You could take your business to an agency who produces weak, insipid, bland work, but then again, you know Better.

Contact

t:08451 222 611
talk@betterbrandagency.com
f: 01642 715396

Address

Springboard Business Centre
Ellerbeck Way
Stokesley
North Yorkshire
TS9 5JZ

Sign up to our newsletter

Enquiry form

All the answers to who, what, where, why and when? That's Better.

If you have a question about life, the universe and everything, ask your local shaman. For anything else, just click on the link and fill in the short form.

Enquiry Form



The capital of England? 

Contact Details




Your message


Making a commitment. That's Better.

Awards

To be recognised for our work, and commitment to improving our region, is testament to the trust our clients and our network have in us.
Straight from the horse's mouth. That's Better.

Testimonials

We had to bribe them with a few sugar lumps each, but hey, a small price to pay for such glowing reports. Thank you.
Contributing to the conversation. That's Better.

Our Blog

That means poking your head up above the parapet to get shot at. We have opinions and ideas we'd like to share so here's our most recent blog posts.

Archives.

Tweets.

Pintrest.

  • typographic-butterfl
  • Creative Review - Th
  • Creative Review - Ma
  • The design icon that
  • Creative Review - It
  • Two days to go, then
  • The Very Best Ads Fr
  • Packaging of the Wor
  • Clever and Appetizin
  • Playful Indoor Slide
  • Deep Vintage Clothin
  • Crowdfunding Infogra
  • Bungee jumping in Mi
  • Supreme & Vans Colla
  • BBH New York graphic
  • Creative Review - Th
Follow Me on Pinterest

'Grim up North'…not from where we're sitting

11/06/2009

In response to Sun Tech Mission 2009: it’s (still) grim up North

I find the article very disappointing. In the past 10 years that I have been involved in the digital industry and networking across the North East, things have changed dramatically. There’s a tangible buzz across both the public and private sectors about what’s going on here. Its difficult to know where to start.

We have seen organisations driven by the public sector such as Digital City, IDI, Codeworks, and Software City gather momentum and profile on a local, national and international stage helping to turn around such perceptions of the North East.

These organisations are helping to promote digital innovation and playing a key role in supporting enterprise and entrepreneurship. They are encouraging great ideas to become great businesses, while supporting existing digital companies, from animation to web technologies, to expand their networks, develop their skills and access new markets.

We’ve also seen the growth of groups such as Refresh Teesside, Super Mondays, and Thursday Fizz which  are proving successful at developing new communities and generating genuinely exciting conversations. These groups, spread across the region, are driven by passionate private sector businesses and individuals to create new industry networks, meet contacts (which often in the North East become friends), share ideas, and promote collaboration.

Other organisations such as the Entrepreneurs Forum with its IfWeCanYouCan Campaign (which i understand is unique to the North East), and the members involved in them, are fully committed to harnessing the buzz by supporting businesses and signposting them to the best advice, mentoring, investment networks and resources. To be honest from what we’ve seen, the results of this have been absolutely unquestionable.

We speak to a number of people regularly (often this is at some of these great events) from digital companies in these networks including Visualsoft, THAP, Mango, AYO Media, Hedgehog Lab, Leighton Group and OrangeBus who are all, amongst others, developing enviable regional, national and in some cases, international reputations.

From both an individual and business point of view, the North East is a great place to be. For students and new graduates i feel that this is also true which seems to be backed up by this video (from Thinking Digital: The Next Generation) – http://www.vimeo.com/3878837 – i watched Paul Callaghan’s (Chairman of Leighton Group) speech at this excellent event, held in the lead up to Thinking Digital 09, and it was truly inspirational. I wish i could find the full video for this as it was first class when it came to fully justifying why the north east is the place to be for digital start up and support. I am also involved in a Codeworks project to increase critical private sector and University engagement to influence how students are prepared for the digital industry and ensure our graduates are some of the most exciting across the UK. Again, this is not a quick fix but a long term plan to build on the Universities growing reputations and continue to reverse the traditional graduate flow out of the North East.

For me, there are clear reasons why any start up or existing digital business would want to base itself in the North East.

Other responses include:
Looks like the Telegraph is taking over from Techcrunch – Sarat @ Hedgehog Lab

Reply to the Telegraphs Milo Yiannopoulos – James @ nebusiness.co.uk

Share on TwitterSubmit to StumbleUponSave on DeliciousShare via email

Filed In:
Better Brand Agency, Better News and PR, North East, North Yorkshire, Tees Valley, Web and Digital
Tagged As:
, , , ,

< Back to the Blog

< Back to our Awards

< Back to the Testimonials