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Twitter helps make a splash

29/03/2010

FIVE local business owners are making a splash for charity by participating in a Swimathon after meeting through social networking site Twitter.

The team, which consists of Heather Baxter of GENI, Derek Curtis of Bond Solutions, Mark Easby of Better Brand Agency, Lisa Forster of Angelfysh and Marianne Whitfield of Cobweb, will be swimming 5,000 metres on April 16 to raise money for Marie Curie Cancer Care.

The group, whose businesses are all based in the North East, met on Twitter and decided to take part in the Swimathon. The swim will take approximately three hours to complete and the team, aptly named the Twimmers, is hoping to raise over £1,000 for the charity.

Derek Curtis said: “We all use Twitter for business purposes and we had been talking for a while previous to agreeing to participate in the Swimathon. We were all discussing getting fit and the idea of participating in the event was mentioned and we all jumped at the chance.

“It just shows how social media is bringing businesses together and can provide a great platform to network with others in the region. I’m really looking forward to the challenge.”

ENDS

Notes:
The team is now busy training for the Swimathon. You can sponsor them at http://my.artezglobal.com/TeamPage.aspx?teamID=33848&langPref=en-CA .

Twitter is now one of the UK’s leading social networking sites with over 58 million members. It is a micro blogging site where users can interact and post ‘tweets’ of up to 140 characters.


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Better Brand Agency, Better News and PR, Better Team News, North East, Social Media & Social Marketing
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