This conversation actually took place in our studio while preparing for the festivities.

Mark sings: “It’s Christmas time and there’s no need to be afraid…”
Paul: “That’s not quite true is it?”
Mark: “Stop interrupting, I’m doing our Christmas message to all our friends and clients” (gestures to the imaginary audience)
Paul: “OK…Sorry!…who are you gesturing to?”
Mark: “I’m imagining our friends all here with us, sharing some time together before we all head to our respective homes and families for a well earned break. And anyway, what is there to be afraid about at Christmas?” (more…)

When Explain and Better first sat round a table at Seaham Hall in March 2009, the brief was simple; find a way of harnessing the dynamic growing power of digital media with the customer insight provided by market research.

The two companies had been brought together through a long standing relationship between Steven Bell, a board director of The Entrepreneurs Forum and David Shiel, managing director of Explain, a relationship that stretched back over 25 years when they both worked in the supermarket industry. (more…)

Better Brand Agency are pleasure to work with.  They worked with us to develop the ‘do it or else’ campaign and it has made a huge impact within its target audience.  The campaign and the company are innovative, willing to push the boundaries and at the cutting end of design – factors that all contributed to us achieving our targets and desired outcomes with the campaign.

We put the search out there for our new website on twitter and they were among the first to respond. It was important for us that our web developers had a strong understanding on the importance of social media channels for our own site plans. From there though, they were straight on the phone and keen to come and meet face to face with us. (more…)