Embracing openness and transparency
How transparent should companies be? There’s an argument that many brands aren’t getting it right.
Sometimes the amount of information released to it’s customers is more than they need or want whilst others hold too much to themselves. A glut, feast or famine, getting the balance and tone right is vitally important as Martin Thomas, author of Loose suggests, social media needs only three actions to work well: be human, be responsive and be open.
A great post written by Amy Duff in Director Magazine explores the challenges faced by businesses and governments in this age of enlightened, connected consumers. (more…)
