Winning New Business: Developing your Digital Footprint through Social Media
- 02/08/2011
Date: Thursday 13th October 2011
Time: 8:30am – 11:30am
Location: Gateshead College , NE8 3BE
Tweeting, hash tags, mashable, SEO, tiny URLs – these are all terms that a few years ago didn’t even exist, yet today they play a fundamental part in organisations’ marketing strategies. Due to the popularity of this workshop in 2010, Service Network is repeating (and enhancing!) this event which will take you through the step by step process of developing a digital footprint for your business. A digital footprint is a collection of activities and behaviours recorded when an organisation interacts in a digital environment. It includes the recording of activities such as clicks on e-newsletters, visits to a web-page, tweets and Facebook updates.
Our MD, Mark Easby (@easbynow), will expertly guide you through the key areas you need to understand in today’s digital world:
1. Why you need to develop your digital footprint.
2. How to listen to the internet – how to find out where your audience is and what they are talking about.
3. How to join in – what choices you have to make, how to think strategically and why you have to be committed to the task.
4. What to do when your audience talks to you – you need to learn how to develop a conversation.
5. How to measure your channels.
6. How to stay ahead of the competition.
We are also delighted to be joined by Jayne Graham from work space finding service, Space on Tap who will share how they have used digital media channels to help increase their brand’s profile and recognition not only in the North East, but nationally too.
There will be an interactive discussion and panel Q&A session at the end of this event, giving you the chance to quiz our digital media experts.
After this event, you will have the confidence to go back into your business and start listening, engaging, interacting, recording, sharing and discussing digital information in a very human way. You will also come away with an understanding of how social media can work for your business and will be empowered with the energy to create a successful digital footprint for your organisation.
Can you get involved in this event?
We have an opportunity to showcase one more regional business at this event on 13th October by offering the platform for you to present your digital media success story to our audience and take part in the panel discussion. If you feel that your organisation has a good social media story to tell about how it has helped to propel your business to great heights, we’d love to hear from you.
To put your company forward for this event, please email Sarah Thackray at events@service-network.co.uk.
Cost:
Free to Service Network members and £45 + VAT for non members. Includes breakfast and refreshments.
To avoid a cancellation fee of £35 + VAT please inform the Service Network team in writing at least 48 hours before the event if you register but can no longer attend.
Event Registration:
Please contact Sarah Thackray on 0191 244 4031 or email events@service-network.co.uk
