North-Eastern brands we’re proud of.
An occasional reflection on the regional brands we admire. This month designer, Ryan Crawford, tells us what he loves about one of his favourite local brands - ‘Deadgood’.
This is a lovely brand. I first came across their printed material whilst on placement in Newcastle during my second year of University. They use one of my favorite typefaces (ITC souvenir) and they have adopted a wonderfully simple and clear language that ties in well with their brand identity – in fact, that’s what I enjoy most about them, that their brand is basically typography coupled with clever language.
When it comes to design, that’s what I appreciate most – simplicity, not screaming for attention, the whisper is louder than the shout. They’re understated which works to their advantage; that’s what gets them noticed.
I just love people and brands that want to be different – not just for the sake of being different, but because that approach is considered to work to their advantage.
Their mission statement says it all: “At Deadgood our mission is to create a cutting edge collection of furniture, lighting and interior products produced with a clear and uncompromising commitment to quality and united by an unmistakably British sense of fun and eccentricity.”
I love the fact that they continually aim towards something new, never settling for what’s considered to be cool now. I love the name too. Even though they’re selling expensive pieces of furniture and high-end design consultancy, their name is fun, cheeky and simple.
It’s not trying too hard. It is what it is. Nothing less.