The boldness of simplicity.
This brand refresh for ‘Farm Credit Mid-America‘ is a beautiful and exciting example of the possibilities of brand enhancement in an industry where you wouldn’t expect this level of brand excitement and braveness.
That’s what we love most about the process of brand identity development: the opportunity to surprise and thrill the people who engage with the brand.
This brand identity is bold with a subtle undertone.
It’s honest, it’s raw and it’s natural – a perfect reflection of the very ‘nature’ of the organisation.
The combination of typography and illustration allows for a very approachable brand that you just want to know more about, and be a part of. Essentially, this is the aim of every brand identity that we develop at Better. So, job done!
A brand is so much more than a logo. The brand identity created for ‘Farm Credit’ is a great example of how to push the boundaries of what people expect.
Author: Ryan Crawford, Designer