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A great cup of tea. That's Better.

You could take your business to an agency who produces weak, insipid, bland work, but then again, you know Better.

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f: 01642 715396

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Ellerbeck Way
Stokesley
North Yorkshire
TS9 5JZ

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The boldness of simplicity.

14/06/2012

This brand refresh for ‘Farm Credit Mid-America‘ is a beautiful and exciting example of the possibilities of brand enhancement in an industry where you wouldn’t expect this level of brand excitement and braveness.

"Farm Credit Mid-Amercia"

That’s what we love most about the process of brand identity development: the opportunity to surprise and thrill the people who engage with the brand.

"Farm Credit Mid-America"

This brand identity is bold with a subtle undertone.

It’s honest, it’s raw and it’s natural – a perfect reflection of the very ‘nature’ of the organisation.

"Farm Credit Mid-America"

The combination of typography and illustration allows for a very approachable brand that you just want to know more about, and be a part of. Essentially, this is the aim of every brand identity that we develop at Better. So, job done!

A brand is so much more than a logo. The brand identity created for ‘Farm Credit’ is a great example of how to push the boundaries of what people expect.

Author: Ryan Crawford, Designer

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