Twitter, the power of branding.
- 07/06/2012
We’re often asked to define the value of branding. What is its effect? What is its power?
Well, we cannot think of a better analogy than Twitter who, this week, has unveiled its new bird logo. Interestingly, less than six years after its launch, the brand has made the decision to drop its text-based logo, bubbled typefaces and lower-case ‘t’ stating that the bird will become the universally recognisable symbol of the brand.
A brave decision but, with over 140 million active users around the globe, Twitter obviously believe that this is the way to go. We couldn’t agree more. The bird has already become a globally-recognised icon and therefore, the decision to drop all other symbols previously associated with the brand is an obvious one. It underpins that brand with a simplicity and purity that lies at the very heart of the thinking behind it.
“Simplicity is the ultimate form of sophistication.” Leonardo da Vinci
So powerful has this brand become that it doesn’t even require a name. And that is precisely the power of branding.
Author: Kate Burton, Brand Director
Watch the Official Video posted by Twitter:
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
