You could take your business to an agency who produces weak, insipid, bland work, but then again, you know Better.
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T: 08451 222 611
Talk@betterbrandagency.com
‘Failure to plan is planning to fail’ – it’s an old saying we know, but, in the current business climate, that sentiment has never been more relevant.
At Better, we build brands and so we fundamentally understand that, for a brand to be successful, it must be built upon a compelling business proposition and rigorous business planning. (more…)
What’s in a brand? A logo? A website? Marie Turbill reports.
“There so much more to it than that,” says Kate Burton, the new Brand Director at Stokesley-based Better. It’s their job to help businesses identify and understand exactly what their company stands for and then build a brand that says just that.
She explains: “Many confuse having a logo or a website with having a brand.” But she says a brand runs far deeper than that. “It’s about identifying what the company is about and what it stands for. It’s the entire ethos of the business, its DNA.” (more…)
An occasional reflection on the regional brands we admire. This month designer, Ryan Crawford, tells us what he loves about one of his favourite local brands - ‘Deadgood’.
This is a lovely brand. I first came across their printed material whilst on placement in Newcastle during my second year of University. They use one of my favorite typefaces (ITC souvenir) and they have adopted a wonderfully simple and clear language that ties in well with their brand identity – in fact, that’s what I enjoy most about them, that their brand is basically typography coupled with clever language. (more…)
Sometimes there’s more to business than making money, as a Teesside firm proved when they extended a helping hand to a local charity hit by financial crisis. Marie Turbill reports.
HAVE you heard of MAIN? You soon will.
It’s the new name for a Teesside charity that may have previously slipped under your radar.
But all that is about to change as the support service for individuals and families living with autism, formerly known as The Main Project, has undergone a massive rebranding campaign, with the help of Stokesley-based Better brand agency.
Last month, we were lucky enough to attend a presentation – hosted by the North East Entrepreneurs’ Forum – featuring the life and times of one of our most inspiring entrepreneurs – Willie Harcourt-Cooze, founder of ‘Willie’s Cacao’, the UK’s only small cacao grower and producer of artisan chocolate.
As the blizzards raged outside Wynyard Park House, Willie thoroughly entertained us with his stories of plantations in the cloud forest of Venezuela, his love of adventure and travel, his passion for pure cacao and the wonderfully generous and supportive people he seems to have a knack of bumping into just when everything looks as if its about to hit a wall. (more…)
Our friend and client Alistair Griffins ‘JUST DRIVE’ has been announced as the title music for Sky Sports coverage of Formula 1 and will feature on the brand new Channel opening titles. The track, originally released in 2010, has been re-recorded for Sky Sports F1 HD and now features the Prague Philharmonic Orchestra and young singers from Berkshire-based Rodolfus Choir.
Watch the video below, find out more information on Alistair’s website and follow the conversation at #justdrivef1 or #justdrive
Some photos from our recent ‘Spreading the Love’ campaign. It went down a treat, literally. Here’s some feedback from the world of twitter:
I have worked with Mark and the team at Better on a number of different projects, the main one being the website for the Conference and Hospitality Show. I have found the team to be extremely personable and always helpful. Their knowledge and insight has proven to be extremely beneficial and has added value to both to the website and my understanding of how to drive more traffic to it.
After a year of transformation in 2011, our vision for 2012 is growth. We’ve matured and grown dramatically since setting up in 2008, and with our exciting plans for growth it’s time to up our game again. Sounds grand we know, however it’s definitely not all talk. To prove it we’re delighted to announce the appointment of Kate Burton as Brand Director.
Kate will add considerable experience to our existing agency team in terms of creativity, brand communications and client servicing, reinforcing our audacious ambitions for Better. Kate’s pragmatic and innovative approach to brand creation and management is based on over 20 years consulting with some of the world’s most iconic brands including ICI, Vodafone, Nike, BT, British Gas, Virgin, Diageo, Royal Mail and Nestlé. During her career, she has worked with London’s leading branding and design agencies – including Wolff Olins, Identica, JKR as well as WPP-owned Coley Porter Bell (as a Board Director) and Enterprise IG. (more…)
So, we’ve been having an early spring clean in the studio ready for 2012 with a new studio space and board room with break out meeting area. It’s only been one day and we’re loving it so far. We’ve still got some final bits to finish off and some creative ideas for what we’re putting on the walls and then we’re pretty much done. (more…)
