Better Brand Agency
Core Message Specialists
Blog
Our website is our Blog. Here at Better Brand Agency, we like communicating with people to let them know what is going on, not just with our company but also in our industry and in our region.
All our latest Blog posts and articles appear on our homepage however if you are interested in reading our archived blog posts you can browse by Content Tag using the 'Tag Cloud' in the right hand column, alternatively please find below links to our blog content categories.
University of Northumbria
March 2nd, 2010North East Business Awards
February 19th, 2010
We’re pleased, and very proud, to announce we’ve been shortlisted for the ‘ICT and Internet Award’ in the North East Business Awards.
We got the call today from the sponsors of the category to give us the good news and now we’re all excited and looking forward to the Awards Dinner on 25th March at Teesside University. The winning companies from each of the sub-regional heats (not applicable to Best Creative Business and Not-for-profit Organisation of the Year Awards) will go through to the Regional Final of the nebusiness awards which will be held at Hardwick Hall Hotel on Thursday, 29 April 2010.
More details of the Awards category and criteria is detailed below:
Purpose of Competition:
To recognise companies and other organisations that have used web technology, including ICT, e-commerce and e-business, to enhance their business.
Judging Criteria:
The judges will be seeking examples of best practice and will look for:
- Excellence of website design, in terms of visual appearance, navigability and interactivity.
- A demonstrable impact of the use of web technology on the business, internally and externally.
- The innovative use of Internet technology to improve business performance or boost competitiveness within an existing business, or to start a new enterprise.
The regional business award format is now in it’s 10th year. It is a tried and trusted formula that offers a consistent benchmark for judging performance.
Since 2000, over 2,500 different companies in the North East have entered one of the Award categories. That is a fantastic endorsement of the event and shows that the event really means something to the business community. Companies of all shapes and sizes, and in all sectors, get involved.
A key ingredient of the nebusiness awards is the tremendous support we get from the Award sponsors. Organisations such as Public Health North East, Pearsons, One NorthEast, UK Trade & Investment, KPMG and Deloitte give the event credibility and gravitas.
For any further information please visit www.nebusinessawards.co.uk.
Entrepreneurs Forum
January 31st, 2010
Project Details:
Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.
North East Tyne Twestival returns
January 21st, 2010TyneTwestival will be hosted on the 25th March 2010
On Thursday 25 March 2010, people in hundreds of cities around the world, including Newcastle will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness. Twestival™ (or Twitter Festival) uses social media for social good.
All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects. Follow @tynetwestival on Twitter or visit http://newcastle.twestival.com for updates.
About Concern Worldwide.
Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty, for whom every day is a fight for survival. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Their mission is to help people living in extreme poverty achieve major improvements in their lives – improvements they can sustain without ongoing support. Concern meets the needs of these people in a caring and personalized manner, respecting their human and cultural dignity. They are committed to reaching the most vulnerable, even in the most difficult of circumstances.
Concern’s work is informed by a vision for change and their education programs target the poorest people in the poorest countries in the world, with particular emphasis on reaching out-of-school children such as girls, orphans, street children, working children, children affected by conflict, children affected by HIV and AIDS, and children with disabilities. Concern’s education programs currently reach over 700,000 people in 25 countries across the regions of Africa, Asia, and the Caribbean. Please follow @concern on Twitter to get a glimpse of their staff tweeting from around the world; including their efforts on the ground in Haiti. Read the rest of this entry »
A mandate for 2010
January 14th, 2010A recent post by Jeanne C Meister and Karie Willyerd in Harvard Business discussed how few socially connected organisations there are, indicating this will need to be redressed if companies are to be attractive to a future workforce that judges a potential employer by the social media freedom they allow their employees.
The social networking juice that powers a generation across sprawling vibrant communities has its feed forcibly cut off when the majority of company staff walk into work. All the potential of networked company communities, the opportunity for people to collaborate and and share knowledge is left at home and lost to the company. Read the rest of this entry »
CIM Your Marketing Show for SME’s in the North East
January 5th, 2010As a tribute to the late Ken Atkins, a committee member, former Chair of the Chartered Institute of Marketing (CIM) and tireless marketing advocate, the CIM Your Marketing Show North East event is aimed at helping SMEs in the North East improve their businesses.
With a combination of both inspirational and practical speakers including our very own Marketing Director Declan Metcalfe, Your Marketing Show will provide delegates with worthwhile tips and suggestions on improving their own marketing.
The event will also mark the start to the “80 Days around Marketing” programme to celebrate the 80th birthday of the North East branch of the CIM.
Your Marketing Show will be held at The Radisson SAS Durham in the North East on 3rd March.
If you would like to book for the Your Marketing Show 2010, please book online using the CIM Events Booking System. Alternatively please call The Chartered Institute of Marketing Region and Branch Events team on (0)1628 427340 or by email on cimevents@cim.co.uk.
North East Youth Conference – ‘Use Your Loaf’
January 4th, 2010We’re proud to be involved and supporting the Entrepreneurs Forum North East Youth Conference called ‘Use Your Loaf’. As an agency, and as individuals, we’re committed to supporting the Forum’s agenda for promoting enterprise and entrepreneurship across the North East.
More information on the ‘Use Your Loaf’ North East Youth Conference:
Enterprise and entrepreneurship are high on the agenda, both for schools and the region’s future economic prosperity.
There’s no doubt that the best way to find out what it’s all about — the peaks and pitfalls, the tears and triumphs, the challenges and successes and above all the immense satisfaction of achievement — is to hear straight from the horse’s mouth. Many entrepreneurs claim not to know much! But that belies the fact that they take all opportunities to absorb knowledge and learning from experience and those around them. And whether they’re conscious of it or not, they are experts at applying that knowledge.
So the combination of wisdom, passion, vision, drive, dedication and determination shared by our speakers makes them great role models and ideally placed to inspire a generation.
Use Your Loaf will be a partnership between the key organisations involved in enterprise education across the North East including Enterprise UK, Enterprise Learning Partnerships, Young Enterprise, the Prince’s Trust, Young Chambers, education business partnerships and we’ll celebrate the excellent ideas and commitment of students who have taken part in the many activities and competitions.
Use Your Loaf sits alongside a wide range of activities and resources developed by the Entrepreneurs’ Forum through the Ifwecanyoucan campaign to support enterprise in schools, colleges and universities.
For the last seven years,
the Entrepreneurs’ Forum has worked tirelessly to nurture and promote entrepreneurship in the region.
Chance to Change event in the North East
January 2nd, 2010Better are proud to be supporting the Entrepreneurs Forum’s Change to Change event which will take place in the North East at the Civic Centre, Newcastle on 22nd February.
The Change to Change event is your Chance to Change your life. An inspirational and informative conference, funded by One North East, for those looking to escape the world of employment and create their own job or venture – whether through necessity or choice.
Lots of the best things that happen in life, happen by chance. But you’ve got to embrace opportunities as they come along and make the most of them. So if you can find a way to increase the likelihood of the chance encounters that could make a real difference to you, then why wouldn’t you jump at it.
Chance to Change is the perfect opportunity to think about what makes you tick and where your passions, ambitions and opportunities lie. Chance to take stock.
Chance to make the most of your skills
Change the way you think about your career.
Chance to speak to people who’ve already done it
Change your thoughts on what you’re capable of.
Chance to do something you’ve always wanted to
Change your life to fit you and your priorities.
Chance to work through the barriers
Change your view on what it takes to start a business.
Chance to make the right connections
Change the rules – make your own.
For more information please visit the Chance to Change website.
Have a Better Christmas…
December 18th, 2009The team and I settle down in front of the fake fire, as I open my stupidly big, old book and look lovingly at you, our audience. Let me begin, “It was the night before Christmas…“
Paul breaks in ”No, sorry it isn’t the night before Christmas“,
“Yeah, I know that!” I reply, annoyed that the moment has been spoilt. “Don’t start!”
Paul quickly comes back. “We have to make sure we’re factually right, they’re our customers.”
“Aw maaaaaan” Sam chips in. Read the rest of this entry »
Be Better Informed – November
November 24th, 2009Our monthly shout out about what’s buzzing in the Better studio.
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Shortlisted for The Northern Marketing Awards
We’re delighted to be shortlisted for Best Digital Marketing Campaign alongside four other companies at the up coming Northern Marketing Awards. We know the other companies involved and in all honesty just being pitched alongside them is fantastic. They’re good businesses, with passionate people so we’ll be chuffed regardless of who wins. (Secretly we obviously want it badly! But you knew that didn’t you?)
Our Second trip abroad to pitch!
After a successful first trip, we’re going back to deliver “The Social Media Pitch Part Deux!” This week Paul and I are going back to talk about specifics and hopefully, our first two international clients will follow shortly after.
A shameless shout out for Declan
Dec has launched a new blog, ‘A Social Life’, which will focus on our interest in social brands, design, and businesses who have implemented successfully social strategies. We figure if we find the case studies that show you social brands in action, and contributing to their community, we can all learn from them. We’d like your feedback, both good and bad so please tell us what you think. Take a look at www.asociallife.co.uk. Read the rest of this entry »
