Contributing to the conversation. That's Better.

Our Blog

That means poking your head up above the parapet to get shot at. We have opinions and ideas we'd like to share so here's our most recent blog posts.

Better’s co-founder urges other Teesside businesses to enter annual If We Can You Can challenge
Date:: 16/05/2013

by Karen McLauchlan, Evening Gazette

A FORMER finalist in an annual challenge to find Teesside’s most promising new entrepreneur is urging businesses to enter this year for the “great opportunities” it offers.

Mark Easby, a co-founder of Better Brand Agency, says the Entrepreneurs’ Forum’s If We Can You Can Challenge brings money-can’t-buy benefits for start-ups and people with a new business idea. (more…)

Design Education – The Next Creative Generation
Date:: 08/05/2013

Are you born with a creative mindset or is it taught?

In 2012 we heard that the government was strongly considering the removal of design-related subjects from the school curriculum with the introduction of the new EBacc. The concern was that at its very worst this could result in the death of UK creative industries, which currently employ around 2 million people.

A talk entitled ‘The Next Creative Generation’ at Cheltenham Design Festival addressed this topic and encouraged debate amongst attendees, all of whom are engaged in some kind of way in the UK creative world. Speaking at this talk were Sir Christopher Frayling – Professor at RCA, Tim Lindsay – CEO of D&AD and Adrian Shaughnessy – writer for Eye, Creative Review and Design Observer (Chair) – three extremely passionate and inspirational personalities. (more…)

Tees Active launch new website
Date:: 30/04/2013

We’ve been working alongside the team at Tees Active to design and develop their new website.

The website was launched to support the growth of the organisation, and support the marketing for their leisure centre including Billingham Forum, Thornaby Pavilion, Splash and Tees Barrage. (more…)

Tees Active - Website Design & Development Project (index)

Designing to make people smile.
Date:: 29/04/2013

Cheltenham Design Festival: Designing to make people smile.
By Ryan Crawford, Designer at Better.

Having recently returned from the 2013 Cheltenham Design Festival, it’s safe to say I’ll be looking to return next year. The festival itself was focussed around the theme of ‘Who cares about design?” and had some inspiring talks, that filled me with the confidence, passion and urge to create innovative, fresh and unexpected designs that make people smile. (more…)

We’re very proud to be supporting The High Tide Foundation
Date:: 28/04/2013

The High Tide Foundation is a registered charity, created and driven by port related businesses to provide opportunities to the young people of Teesside. We’ve been working with the High Tide team to support the foundation, develop the brand and increase awareness.

You can follow High Tide on twitter at @hightidetees to keep updated. We’re currently working on the website which will be live very soon at www.hightidefoundation.co.uk, but in the meantime watch this video which was created to be shown in schools and inspire.

(more…)

Better continues its strategic growth
Date:: 25/04/2013

Teesside based brand agency, Better, has invested further in its brand development and strategic marketing capability with the appointment of a new Head of Marketing, Laura Mack.

As the award winning agency continues to build its client base across the UK, the new appointment is a direct result of the company securing a number of high profile brand communication and digital projects including the development of a series of crowd funding platforms for Carlton & Co. (more…)

Cornerstone’s 1st Annual Black Tie Ball in aid of Butterwick Hospice Care
Date:

We’ve already booked our tickets for the Cornerstone Business Solutions 1st Annual Black Tie Ball. It’s all in aid of Butterwick Hospice Care, who’s aim is to improve the quality of life for those who have a life limiting illness and their families.

So, maybe you should get booked up too. Not only will you be helping a great local charity, but it’s sure to be a very enjoyable and entertaining evening. The Ball, held at Middlesbrough Football Club on Friday 24th May, features a champagne reception, 4 course dinner, auction/raffle, casino tables, photo booth and a few other treats including special guest ex-boro legend Craig Hignett.

For more information, or to book tickets, give the Cornerstone team a call on 0845 223 2400. (more…)

Cornerstone Business Solutions - Annual Ball for Butterwick Hospice

PD Ports Multimodal Exhibition Stand in action
Date:: 23/04/2013

We’re proud to be working closely with PD Ports to support their brand development, both internally and externally. We have worked in partnership on a range of brand and marketing communication projects, including the design and production of the new exhibition stand for this years Multimodal Exhibition.

There’s more to come on this soon but for now here’s some photos from the stand design and production project. (more…)

The visual story of our Cheltenham Design Festival experience
Date:: 17/04/2013

We booked our tickets early for the Cheltenham Design Festival and couldn’t wait for the event to come around. When it did we were not disappointed.

We took the road trip down and soaked up every bit of the atmosphere, enjoyed some networking with other creative thinkers, and helped celebrate how original thought can change the world. The promise of inspiration was delivered in style through the diverse mix of studio events, auditorium presentations, and interactive discussions sending our team back up north full of ideas, feeling motivated and brimming with creativity. (more…)

Odyssey launch new website
Date:: 15/04/2013

We’re been working closely with the team at Odyssey to design, develop and launch their new brand. Part of the brand strategy and implementation project was the launch of the new website.

The heavily customised bespoke WordPress based website integrated the new brand style and photography to promote the Odyssey difference. The website will become the hub for the business’s lively digital footprint and support new business, client engagement and increase visibility of the products and services. (more…)