August 31st, 2010

“Brilliant at cutting edge brand, design and development. Crap at organising birthday parties!”
Celebrations are a family affair. Everyone buys presents, shares a cake and then hits the pub. Better is celebrating our second birthday (I can’t believe it has been two years already!) in our own unique style. We’ve given presents to the team, provided the cake and when time allows we’ll enjoy a drink or two.
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August 22nd, 2010

Website: http://www.quay2media.com
Quay2 Media is a PR agency with a difference. Quay2 Media is a public relations, media relations and crisis communications agency based in North East England. Located on the North Shields Fish Quay, we are just a few miles outside Newcastle-Upon Tyne. Quay2 Media is an award winning PR and media relations consultancy, delivering successful, cost-effective results with honesty and integrity.
Project Details.
Digital Consultancy, Website Development, Wordpress Development, Content Design, Search Engine Optimisation, Social Media Integration.
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August 4th, 2010

Website: http:;//ww.keithmossphotography.co.uk/
Keith Moss has been a Professional Photographer for over 20 years. Since his first experience with his father’s Pentax ME Super camera at the age of thirteen Keith’s passion for photography blossomed into a hobby. Keith specialises in commercial photography including corporate fine art, fashion, food, and model portfolio. Keith also provides commercial photography training.
Project Details.
Digital Consultancy, Website Development, Wordpress Development, Theme Integration and Customisation, Content Design, Search Engine Optimisation.
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August 1st, 2010

Website: http://www.fudgefancies.co.uk
Michael, the founder of Fudge Fancies, is the eldest son of three children. As the eldest Michael enjoyed a lot of quality time and attention from his grandparents and had a particularly close relationship with his maternal grandmother, Jean, whom he spent a lot of time in his early years. Michael’s first spark of interest in cooking came from watching his grandmother bake her legendary fudge.
Michael loves the care and precision that is needed in creating the perfect piece of fudge as opposed to his usual style of cooking which requires no measurements! This need for precision only encouraged Michael to strive for perfection and after trial and error he has achieved his goal with Fudge Fancies.
Michael now regularly sells his gourmet fudge at various farmer’s markets across the North East of England including Saltburn and Stokesley. Michael believes the markets are a brilliant way of testing new flavours, such as his upcoming Cherry Trifle, as people are always more than willing to try a sample of his scrumptious fudge. With his recipe book getting fuller by the day, Michael believes he has more to surprise and delight his customers!
Project Details.
Brand Design, Brand Development, Marketing Support, Website design, Wordpress CMS Development, Social Media Strategy and Support.
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July 27th, 2010
Business leaders’ verdict in identity debate
Jul 27 2010 by Karen McLaughlan, Evening Gazette – Read article online
WE are Teesside – that’s the verdict of local business leaders when it comes to the region’s identity.
As well as a strong Teesside, the message also came that we need to be part of a strong North-east to take the region forward.
Business leaders also overwhelmingly rejected the Tees Valley brand at a meeting held by the Evening Gazette and the Institute of Directors last night.
Members of the local business community were asked to attend the event and give their verdict on the Gazette’s identity survey.
Almost 2,000 people recently completed the survey – with just over half opting for the name Teesside as the one to describe the place where they live.
Those responding to the survey also gave the name Tees Valley a resounding thumbs down.
The sentiments were echoed at last night’s event with an almost unanimous rejection of the Tees Valley brand.
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July 14th, 2010
Service Network has been contacted by the BBC who are preparing the groundwork for an autumn television documentary and they have asked for your help. The programme for BBC 1 will be transmitted in September/October and will focus on the impact of public sector spending cuts on the North East and Cumbria.
As part of this, the BBC is looking to explore the supply chain between the public and private sectors. They want to find companies who have laid off staff because they have either lost contracts with the public sector or there is uncertainty over future work. The BBC would also be interested to hear from businesses that have put staff on to short-time working / annualised hours / reduced salaries etc., again as a result of the public sector squeeze.
The objective is to attempt to trace the impact through the supply chain from the private company (and individual) hit by the spending squeeze to the public sector organisation making the cut. In addition, the BBC is also looking for an audience for the programme and would welcome contact from individuals who want to share their views and generally get involved.
Anyone wishing to participate should contact:
Mark Denten,
Political Correspondent,
BBC North East & Cumbria
07714 322 629
mark.denten@bbc.co.uk
July 1st, 2010
My latest shout out about what’s buzzing in the Better studio.
Things are hotting up, and I don’t just mean the weather.
What a blur of activity the last couple of months have been.
We’ve attended some great events and recent conferences, and we’ve welcomed new clients on board that we’re really excited about. We’ve also been continually impressed by the commitment that our existing clients show to their customers, which we support them with through their brand and marketing activity.
Investing time and resource in new product development (NPD) was always part of our long term strategy, and this has already started to reward our efforts. Our new digital product (currently in development) is on target for our scheduled release date and we’re already having some exciting conversations with prospective clients in the B2C and B2B sector who want it as part of their brand/marketing tool box. Over the coming months we’ll be getting set for launch and I’ll be in a position to talk to you more about it.
Part of the investment in our digital product has been to recruit a new member of the team who has headed up the development. Ian Chilton, who brings to Better a decade of digital experience, has taken overall responsibility for our digital project management and is a fundamental driving force behind our NPD. Having Ian join our team is indicative of our growth over the last 18 months. He joins Senior Web Developer, Simon Scarfe to create a skilled digital team capable of delivering fantastic results for our clients and positioning Better for further growth. Read the rest of this entry »
July 1st, 2010
As a business in the digital sector, issues of regulation or legislation have been on the agenda for many years and we too share concerns about un-reputable suppliers.
The Federation of Media Development Companies (FMDC) is a new accreditation federation aiming to stamp out cowboy web developers in the north east. According to the FMDC, “most businesses look at web developers as being cowboys and rip off merchants” and claim the good news is that “they are here to put that right with the help of quality caring development companies”.
Two Teesside business partners, who head up their own website development companies, launched the national Federation of Media Development Companies (FMDC) in an event held at Middlesbrough Football Club last night in response to alleged growing criticism that too many web developers were taking advantage of businesses.
The two men behind the The Federation of Media Development Companies (FMDC), Stuart Davies and Saheed Rashid, said that the Federation is aiming to prevent businesses from being lured into unfair contracts that leave them vulnerable to overpricing, poor service and withdrawal of services without notice. Mr Rashid founded the Middlesbrough based Com IT in 2005, and he is also a director with Mr Davies of Stockton firm LocalRus.
According to NEbusiness, local firms that have suffered at the hands of industry rogues have welcomed the Federation of Media Development Companies (FMDC), but many in the web industry have questioned the move.
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June 2nd, 2010
I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.
Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.
I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.
It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?
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