Our Blog

Better launch iPhone/iTouch version of Betterbrandagency.com

Date:

17/10/2008

After recently launching our website, we have now launched a version of the website and blog optimised for viewing on the Apple iPhone and Touch.

Now, all you folks out there that aren’t lucky enough (Or sad enough, depending on your point of view!) to own one of these brilliant pieces of technology, we’ll be doing a sketch in crayon on a paper towel so you don’t feel left out!

If you’re lucky enough to have one then please check it out and let us know your thoughts, but keep it to yourselves, don’t let the paper towel lot know what you think. We look forward to hearing from you.

Its all about Survival

Date:

14/10/2008

Event Date: October 16 2008, Time 12:00 PM to 06:00 PM

The Better Brand Agency team are looking forward to attending the this years Service Network Annual Conference. The theme is all about ‘Survival’ and key speakers include Ray Mears, Fabulous Flournoy, David Hall and Tony Flinn.

The Service Network Annual Conference is the North East’s leading conference for anyone involved in the service sector in the region. In the current climate of economic uncertainty, Service Network will explore the theme of survival. This prestigious event delivers high profile speakers, valuable insights, and a dynamic networking forum. With an established reputation in delivering exciting and inspiring events, Service Network’s conference this year will take as its theme “Survival” – a topical one given the current economic climate.

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We are still looking for Better website developer

Date:

13/10/2008

We have some interest from some very capable and exciting developers but we are still looking for more. The Better team is growing and we are looking for a web developer to join us.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning.

You should have a love for all things web and an understanding, if not a working knowledge of good web site construction. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). You should find code and problem solving interesting and have a genuine interest in perusing a career within a vibrant commercial studio and a Better environment where deadlines change daily.

Find out more by reading the full job description.

Mobile marketing spend to rise 150% in five years

Date:

10/10/2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

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The Media Week Podcast – Credit Crunch Special

Date:

by Rich Sutcliffe, Media Week

Join Media Week editor Steve Barrett and news editor Tristan O’Carroll as they discuss the effect of the financial crisis on media with Google’s Mark Howe, ZenithOptimedia’s Steve King, the IPA’s Moray MacLennan and other leading names from the industry.

Click here to go to the download link.

Firefox users gain location tool

Date:

09/10/2008

Mozilla, the company behind the Firefox browser, has released technology that helps websites detect the physical location of computers. The system will allow users, for instance, to find local restaurants when they travel to a new town.

The Geode project is an experimental add-on ahead of a full blown launch of geolocation technology in version 3.1 of Firefox.

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Better Brand Agency opens new office

Date:

06/10/2008

Better Brand Agency has moved into it’s new office at the Springboard Business Centre in Stokesley.

Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital Media, Creative Marketing, Research & Development Graphic design, e-business and e-learning. (more…)

There's a need to be Better in 'an Ordinary world'

Date:

You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.

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Measuring Social Media and its impact on your brand

Date:

How do you build brands post-Google? As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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US Campaign all about technology

Date:

Interesting article relating to the use of communication and digital technology used to support the race for the presidential election written by Andrew Mernin, The Journal and Herb Kim, Codeworks, the North East’s Centre for Digital Excellence.

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