- Forget the tools, think about the conversation
Phew, it’s getting crowded in here!…New ways of connecting people are coming hard and fast with a handful of cool APIs a day being launched to connect to big social media networks and mobile devices as well as pure bred micro blogging tools (Twitter, Pownce, Tumblr, Jaiku, My Say, Hictu) and the new rash of ‘Gauge your happiness tools’ (Moodmill, I Rate My Day and Emotionr). In fact tools are being developed to help us manage all our social media tools more efficiently! The buzz is tangible, in fact it’s overpowering.
I was at a social media master class a couple of weeks ago that was hosted by Stowe Boyd, the guy who coined the term ‘Social Tools’. It was a warm up session for attendees to the outstanding Thinking Digital Conference (Book for 2010 now!). As the session went on it was clear the focus in the room, with the exception of JP Rangaswami (Confused of Calcutta) who spoke passionately about people engaging with people, was on the relative merits of tools and new social media platforms being developed.
This left me pondering, ‘Are we too focused on tools?’… (more…)