Better Brand Agency blog posts with information relating to Better. This includes our services, awards, events, news, team and client project updates, plus details of enterprise and business activities across the Tees Valley, North East and North Yorkshire.
Celebrations are a family affair. Everyone buys presents, shares a cake and then hits the pub. Better is celebrating our second birthday (I can’t believe it has been two years already!) in our own unique style. We’ve given presents to the team, provided the cake and when time allows we’ll enjoy a drink or two.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR
Tagged: Better News and PR
Business leaders’ verdict in identity debate
Jul 27 2010 by Karen McLaughlan, Evening Gazette – Read article online
WE are Teesside – that’s the verdict of local business leaders when it comes to the region’s identity.
As well as a strong Teesside, the message also came that we need to be part of a strong North-east to take the region forward.
Business leaders also overwhelmingly rejected the Tees Valley brand at a meeting held by the Evening Gazette and the Institute of Directors last night.
Members of the local business community were asked to attend the event and give their verdict on the Gazette’s identity survey.
Almost 2,000 people recently completed the survey – with just over half opting for the name Teesside as the one to describe the place where they live.
Those responding to the survey also gave the name Tees Valley a resounding thumbs down.
The sentiments were echoed at last night’s event with an almost unanimous rejection of the Tees Valley brand.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, North East, North Yorkshire, Tees Valley, teesside
Tagged: North East, North Yorkshire, Tees Valley, teesside
Jul 19 2010 Evening Gazette - Read article on nebusiness.co.uk
LOCAL business leaders are being asked to give their verdict on the region’s identity.
Almost 2,000 readers recently completed the Evening Gazette’s identity survey – with just over half opting for the name Teesside as the one to describe the place where they live.
Those responding to the survey also gave the name Tees Valley a resounding thumbs down.
There was also an overwhelming support for the area’s airport to revert to using the Teesside name again.
Gazette Media Company and the Institute of Directors are now holding a special event on Monday, July 26, and are inviting members of the local businesscommunity to come along and share their thoughts on the identity issue.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, North East, North Yorkshire, Tees Valley
Tagged: IC Teesside, North East, North Yorkshire, teesside
Things are hotting up, and I don’t just mean the weather.
What a blur of activity the last couple of months have been.
We’ve attended some great events and recent conferences, and we’ve welcomed new clients on board that we’re really excited about. We’ve also been continually impressed by the commitment that our existing clients show to their customers, which we support them with through their brand and marketing activity.
Investing time and resource in new product development (NPD) was always part of our long term strategy, and this has already started to reward our efforts. Our new digital product (currently in development) is on target for our scheduled release date and we’re already having some exciting conversations with prospective clients in the B2C and B2B sector who want it as part of their brand/marketing tool box. Over the coming months we’ll be getting set for launch and I’ll be in a position to talk to you more about it.
Part of the investment in our digital product has been to recruit a new member of the team who has headed up the development. Ian Chilton, who brings to Better a decade of digital experience, has taken overall responsibility for our digital project management and is a fundamental driving force behind our NPD. Having Ian join our team is indicative of our growth over the last 18 months. He joins Senior Web Developer, Simon Scarfe to create a skilled digital team capable of delivering fantastic results for our clients and positioning Better for further growth. (more…)
Posted by: Mark Easby, Managing Director - Better Brand Agency
Filed in: Better Brand Agency, Better Client Work, Better News and PR, Better Team News, North East, North Yorkshire, Tees Valley
Tagged: Be Better Informed, Better Brand Agency, Better News and PR, Better Team News, North East, North Yorkshire, Tees Valley
As a business in the digital sector, issues of regulation or legislation have been on the agenda for many years and we too share concerns about un-reputable suppliers.
The Federation of Media Development Companies (FMDC) is a new accreditation federation aiming to stamp out cowboy web developers in the north east. According to the FMDC, “most businesses look at web developers as being cowboys and rip off merchants” and claim the good news is that “they are here to put that right with the help of quality caring development companies”.
Two Teesside business partners, who head up their own website development companies, launched the national Federation of Media Development Companies (FMDC) in an event held at Middlesbrough Football Club last night in response to alleged growing criticism that too many web developers were taking advantage of businesses.
The two men behind the The Federation of Media Development Companies (FMDC), Stuart Davies and Saheed Rashid, said that the Federation is aiming to prevent businesses from being lured into unfair contracts that leave them vulnerable to overpricing, poor service and withdrawal of services without notice. Mr Rashid founded the Middlesbrough based Com IT in 2005, and he is also a director with Mr Davies of Stockton firm LocalRus.
According to NEbusiness, local firms that have suffered at the hands of industry rogues have welcomed the Federation of Media Development Companies (FMDC), but many in the web industry have questioned the move.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Better Team News, Events, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Federation of Media Development Companies, fmdc, North East, North Yorkshire, Tees Valley, Web Design, Web Development
I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.
Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.
I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.
It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Branding & Brand Design, Graphic Design & Creative, Marketing Communication
Tagged: Brand, brand communication, brand development, branding, Design, Marketing, Marketing Communication
Project Details:
Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.
Website: http://www.artsbank.co.uk (more…)
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better Client Work, Branding & Brand Design, North East, North Yorkshire, Tees Valley
Tagged: artsbank, Better Client Work, North East, North Yorkshire, Tees Valley
Award-winning brand agency, Better has appointed Ian Chilton as its new Head of Digital.
Ian brings to Better a decade of digital experience, the majority with e-commerce specialists Visualsoft.
Ian will work closely with Better’s customers on their web projects taking overall responsibility for digital project management, managing resource, project specification, customer support, liaison and training.
Ian says: “This is a brilliant opportunity to join a growing agency and help guide its digital output and strategy to help it compete on a national level. As Head of Digital, I’ll be heavily involved in the planning and delivery of digital strategies for both existing and new clients, bringing to the table my understanding of a complex digital landscape that is constantly evolving.” (more…)
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Better Team News, North East, Tees Valley, Web and Digital
Tagged: Better Team News, Industry - Web and Digital, North East, Tees Valley, Web, Web Design, Web Development
by Peter McCusker, The Journal
Executives on course for business network
EXECUTIVES with a passion for golf can do business on the course by joining a new networking club.
The North East Golf Network is aimed at business owners and senior executives in the North East and has been set up by Mark Stancer and Ian Pilkington.
Mr Stancer, who was the director of golf when De Vere Slaley Hall hosted European Tour events, said: “Membership works on a corporate level, with between one and four named golfers per organisation, and members can view other members’ profiles on our website.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, North East, North Yorkshire, Tees Valley
Tagged: North East, north east golf network, North Yorkshire
Project Details:
Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.
Website: http://www.artsbank.co.uk
ArtsBank is a major new artistic initiative, privately funded, and based on Teesside. Successful local businessman Bryan Goodall (FRSA and chairman of the Hambleton Group) has formed ArtsBank, with a £600k initial investment. ArtsBank aims to give a massive boost to the work of creative people across the north east, and beyond. It has acquired and converted a substantial Victorian property (the old HSBC bank) in the heart of the beautiful and spectacular resort of Saltburn-by-the-Sea. The whole building has been transformed into a five-floor gallery and centre for the arts, with something for everyone.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better Client Work, Branding & Brand Design, Graphic Design & Creative, North East, North Yorkshire, Tees Valley
Tagged: artsbank, Better Brand Agency, Tees Valley
We at Better enjoy the odd twitter. To find out what 'we are doing' click on the links below for the Better Studio account and Better team list.
We're all on LinkedIn. Below is a link to our Better company profile and links to the team members LinkedIn profiles.
Our channel is a store for sharing videos and content relating to our industry, region and some of the stuff the team get up to.
If you've got a facebook account then keep in touch with the goings on at Better by joining us on our Facebook page.
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