Better Brand Agency

Core Message Specialists

Better News and PR

Latest News and PR from Better Brand Agency with information relating to Better including our services, awards, events, news, team and client project updates. Plus details of enterprise and business activities across the Tees Valley, North East and North Yorkshire.

North East Business Awards

Friday, February 19th, 2010

We’re pleased, and very proud, to announce we’ve been shortlisted for the ‘ICT and Internet Award’ in the North East Business Awards.

We got the call today from the sponsors of the category to give us the good news and now we’re all excited and looking forward to the Awards Dinner on 25th March at Teesside University. The winning companies from each of the sub-regional heats (not applicable to Best Creative Business and Not-for-profit Organisation of the Year Awards) will go through to the Regional Final of the nebusiness awards which will be held at Hardwick Hall Hotel on Thursday, 29 April 2010.

More details of the Awards category and criteria is detailed below:

Purpose of Competition:

To recognise companies and other organisations that have used web technology, including ICT, e-commerce and e-business, to enhance their business.

Judging Criteria:

The judges will be seeking examples of best practice and will look for:

- Excellence of website design, in terms of visual appearance, navigability and interactivity.

- A demonstrable impact of the use of web technology on the business, internally and externally.

- The innovative use of Internet technology to improve business performance or boost competitiveness within an existing business, or to start a new enterprise.

The regional business award format is now in it’s 10th year. It is a tried and trusted formula that offers a consistent benchmark for judging performance.

Since 2000, over 2,500 different companies in the North East have entered one of the Award categories. That is a fantastic endorsement of the event and shows that the event really means something to the business community. Companies of all shapes and sizes, and in all sectors, get involved.

A key ingredient of the nebusiness awards is the tremendous support we get from the Award sponsors. Organisations such as Public Health North East, Pearsons, One NorthEast, UK Trade & Investment, KPMG and Deloitte give the event credibility and gravitas.

For any further information please visit www.nebusinessawards.co.uk.

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Entrepreneurs Forum

Sunday, January 31st, 2010

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

(more…)

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North East Youth Conference – ‘Use Your Loaf’

Monday, January 4th, 2010

We’re proud to be involved and supporting the Entrepreneurs Forum North East Youth Conference called ‘Use Your Loaf’. As an agency, and as individuals, we’re committed to supporting the Forum’s agenda for promoting enterprise and entrepreneurship across the North East.

More information on the ‘Use Your Loaf’ North East Youth Conference:

Enterprise
 and entrepreneurship are high on the agenda, both for schools and the region’s future economic prosperity.

There’s no doubt that the best way to find out what it’s all about — the peaks and pitfalls, the tears and triumphs, the challenges and successes and above all the immense satisfaction of achievement — is to hear straight from the horse’s mouth. Many entrepreneurs claim not to know much! But that belies the fact that they take all opportunities to absorb knowledge and learning from experience and those around them. And whether they’re conscious of it or not, they are experts at applying that knowledge.

So the combination of wisdom, passion, vision, drive, dedication and determination shared by our speakers makes them great role models and ideally placed to inspire a generation.

Use Your Loaf will be a partnership between the key organisations involved in enterprise education across the North East including Enterprise UK, Enterprise Learning Partnerships, Young Enterprise, the Prince’s Trust, Young Chambers, education business partnerships and we’ll celebrate the excellent ideas and commitment of students who have taken part in the many activities and competitions.

Use Your Loaf sits alongside a wide range of activities and resources developed by the Entrepreneurs’ Forum through the Ifwecanyoucan campaign to support enterprise in schools, colleges and universities.
For the last seven years,
the Entrepreneurs’ Forum has worked tirelessly to nurture and promote entrepreneurship in the region.

(more…)

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Have a Better Christmas…

Friday, December 18th, 2009

The team and I settle down in front of the fake fire, as I open my stupidly big, old book and look lovingly at you, our audience.  Let me begin, “It was the night before Christmas…

Paul breaks in ”No, sorry it isn’t the night before Christmas“,

Yeah, I know that!” I reply, annoyed that the moment has been spoilt. “Don’t start!

Paul quickly comes back. “We have to make sure we’re factually right, they’re our customers.

Aw maaaaaan” Sam chips in. (more…)

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR

Be Better Informed – November

Tuesday, November 24th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

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Shortlisted for The Northern Marketing Awards
We’re delighted to be shortlisted for Best Digital Marketing Campaign alongside four other companies at the up coming Northern Marketing Awards. We know the other companies involved and in all honesty just being pitched alongside them is fantastic. They’re good businesses, with passionate people so we’ll be chuffed regardless of who wins. (Secretly we obviously want it badly! But you knew that didn’t you?)

Our Second trip abroad to pitch!
After a successful first trip, we’re going back to deliver “The Social Media Pitch Part Deux!” This week Paul and I are going back to talk about specifics and hopefully, our first two international clients will follow shortly after.

A shameless shout out for Declan
Dec has launched a new blog, ‘A Social Life’, which will focus on our interest in social brands, design, and businesses who have implemented successfully social strategies. We figure if we find the case studies that show you social brands in action, and contributing to their community, we can all learn from them. We’d like your feedback, both good and bad so please tell us what you think. Take a look at www.asociallife.co.uk. (more…)

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Be Better Informed – October 2009

Friday, October 9th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

The TyneTeesTwestival

The TyneTeesTwestival is all about people. We’ve got to say a big big thank you to some high energy people who stepped up to the bar to help deliver the event. Aoife, Li, The Sharpe ladies, Laura M, Oli, The Frii Spray guys, Amanda and Chris for the pictures and the Sailor Girls. Our sponsors were generous, our host was accommodating and people had a good time; drank, ate and gave their money for charity. Every team needs a leader and Aoife, who despite illness, unescapable trips away and a full time job managed to pull us all together and make us work as a team. Around £1,400 was raised which will go to support Teesside Hospice and NECCR (North East Child Cancer Research), the events chosen charities. Again there’s pics a plenty below, so go take a look….in a bit!

We’ve also been heavily involved in supporting the upcoming ‘Touch of Class‘ Ball which will be held at the MFC Riverside Stadium this evening. Now in its 4th year, the event goes from strength to strength, with previous events having raised nearly £60,000. With only 200 tickets available and some high profile names already on the guest list, it’s an exclusive event not to be missed! (more…)

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Be Better Informed – August 09

Thursday, August 13th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

We’re all really pleased to introduce a new member of the Better team to you all. Say hello to Sam Larcombe, who has joined us as Account Manager. Sam will be keeping us slick and efficient as we grow as a business, ensuring we stay close to our clients. If you’re on Twitter please add her @abettersam.

In September we’re proud to be hosting the hottest event in the calendar if you’re a Twitter fan.
The Twestival is a global charity event being hosted in over 200 cites across the globe with the simple aim of having fun and raising money for local charities. This year the region will be hosting two events, TeesTwestival on Sept 10th and TyneTwestival on Sept 14th supporting Teesside Hospice and NECCR respectively. We’re looking for sponsors for either (Or both!) events so if you want to get your brand in front of techy cool crowd, and support a good cause get in touch.

If you’re on Twitter you really will need to be there. For exciting updates on plans as they develop follow them on @tynetwestival and @teestwestival and use the hash tag #TTWES. (more…)

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TWESTIVAL IS BACK, AND TWICE AS BIG!

Thursday, August 6th, 2009

As most of you have heard, Twestival is back and Better Brand Agency is happy to announce Tyne and Tees Twestivals will be taking place in early September.

Details of headline sponsor and corporate sponsors opportunities will be announced shortly, as will some of the ideas we’ve got to make this year, bigger and better. So keep an eye on the Twitter accounts @TyneTwestival and@TeesTwestival and local media for more news.

Tyne TwestivalTees Twestival

(more…)

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PHP/MySQL Developer needed to join the Better team

Wednesday, July 8th, 2009

On the back of winning some exciting digital projects, the Better team is growing again. We are looking for a talented and exciting PHP/MySQL web developer to join us. You can have previous agency experience or be fresh out of Uni, as long as you meet the grade.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning. You should have a love for all things web. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). We are looking for a motivated self-learner, who finds code and problem solving interesting. (more…)

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Vantis Corporate Challenge raises £30,000 for Tees Valley charities

Wednesday, July 8th, 2009

Vantis, the UK accounting, tax and business recovery and advisory group, proudly announced at an award ceremony last week that the inaugural Tees Valley Vantis Corporate Challenge raised a grand total of £30,000 for two local charities.

This is the first year that Vantis, which has offices based in 17 locations across the UK, including Darlington, Hartlepool and Middlesbrough, has run the Corporate Challenge in the Tees Valley region. The Challenge was launched in February of this year to an amazing reception from local businesses, with over 50 Tees Valley companies signing up and pledging their support. Teams then spent three months raising as much money as possible for Zoe’s Place Baby Hospice and Hartlepool & District Hospice, using their initial £50 starter cash from Vantis – the only condition was that the fundraising activities had to be done both ethically and legally.

In his speech at the awards ceremony, which was held at mima (Middlesbrough Institute of Modern Art), Martin Barber, Client Partner at Vantis in Tees Valley, thanked all the Challengers involved for their dedicated fundraising efforts.

He explained: “Collectively, the two hospices need to raise £6 per minute to continue offering their invaluable services, which are free of charge to all patients and their families. As a result of the companies here tonight generously giving their time and resources, they have directly contributed to the local community, by supporting two highly regarded charities and the work they do – something we should all be very proud of.”

The fundraising activities undertaken by the Challengers included bungee jumping, canoeing, cake baking, knitting and hiking. One brave lady, Vantis employee Tracy Sykes, even shaved off all her hair, raising over £3,000 for the charities.

At the award ceremony, companies gathered to be in with a chance of winning one of three top awards being presented: Most Money Raised, Most Innovative Idea and a special Education award to recognise schools and colleges that participated in the Vantis Corporate Challenge.

The award for the Most Money Raised was presented to Jane West and Mike Clarke from Teesside Shopping Park, whose team managed to raise a staggering £3,610.37. The judges commented on how the  team of two had maintained momentum throughout the three month challenge period, by running a number of interesting fundraising initiatives that included an on-site cake baking event, tombola, sponsored walk and a bungee jump event.

Meanwhile, the Most Innovative Idea award was picked up by a five-strong team from Archers Law. Partner Alastair Smith and his team set themselves the tough challenge of canoeing up the east coast from Teesside to Newcastle. Covering a distance of over 200 miles in a 12 hour stint, the team helped to raise over £1,000.

Alastair Smith, Partner at Archers Law, commented, “We all worked very hard on this task and got very wet in the process – but we had a lot of fun at the same time. We are delighted with the amount of money we managed to raise, and the award will sit proudly in our reception area for all to see.”

The final award – for Education – was presented to Nunthorpe School, whose team showed amazing dedication. In addition to hosting a variety of fundraising ideas including a sponsored bike ride, raffle, sponsored fast and a ‘beat the goalie’ event. Teacher, Will Bailey, who accepted the award, was also paid to dress as a woman for a day, helping to raise over £2,500 in all.

The total funds raised by Tees Valley Vantis Corporate Challenge, which already amount to over £30,000, will be donated equally between the Hartlepool & District Hospice and Zoe’s Place Baby Hospice.

Zoe’s Place Event Coordinator, Rachel Bareham, commented: “The Vantis Corporate Challenge awards have tonight recognised the laudable way in which these Tees Valley businesspeople have worked together to benefit the community. Challengers have not only demonstrated a great attitude and team spirit, but also helped to raise a significant sum of money to support those in need. This would not have been possible without the team at Vantis, who instigated and managed this great initiative. We are very grateful to you all.”

Meanwhile Tracy Woodall, Chief Executive of Hartlepool & District Hospice, said:
“In its inaugural year, the Tees Valley Vantis Corporate Challenge has raised an amazing amount of money, which has only been made possible by the tremendous hard work put in by Vantis and each of the companies involved. The great thing about this is that, together, we have all been able to make a big difference and positively affect the lives of local people.”

Finally, Martin Barber concluded, “This has been a fantastic first year for the Vantis Corporate Challenge in Tees Valley. We have been overwhelmed by the incredible response we have received from local businesses, and by the creativity of the Challengers in their fundraising initiatives. I am delighted and encouraged to see that many of the companies who competed in this year’s event have already registered for the next Challenge – in 2010.”

Vantis Corporate Challenge Press Image

Vantis Corporate Challenge Press Image

Pictured L to R: Rachel Bareham, Zoes Place, Alastair Smith, Archers Law, Mike Clarke, Teesside Park Far back left Martin Barber, Vantis Centre Jane West, Teesside Park, Will Bailey, Nunthorpe School, Far back right, Sue Fox, Zoes Place, Tracy Woodall Hartlepool & District Hospice, Carole Sennett, Hartlepool & District Hospice.

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For further information about the Vantis Corporate Challenge, please contact Ray Priestman, Location Director for the North East, on Tel: 01642 221331.

Media Contact: For further information, please contact Max Freer at We Do Marketing, on Mobile: 07712 488943 or Office: 01642 322544.

About Vantis:
Vantis plc is the AIM listed UK top 13 accounting, business and tax advisory group that specialises in helping growing businesses. Vantis Group Ltd, a Vantis plc group company, is regulated by the Institute of Chartered Accountants in England and Wales for a range of investment business activities.

The Vantis group offers a range of specialist skills, including Accountancy, Taxation, Business Advice, Corporate Finance, Asset Finance, Forensic Accounting & Dispute Resolution, Business Recovery & Personal Insolvency Services, Restructuring & Turnaround Services, Outsourcing, Management Consultancy, Company Secretarial, Customs Duty Recovery & Advisory Services, Independent Financial Advice, High Net Worth Services and Sports Advisory Services & Solutions.  The Vantis group now has over 1,000 staff operating from 17 locations throughout England.   For more information about Vantis, visit: http://www.vantisplc.com

For further information about Zoë’s Place visit: http://www.zoesplace.org/middlesbrough
For further information about Hartlepool and District Hospice visit: http://www.hartlepoolhospice.co.uk

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