Contributing to the conversation. That's Better.

Better Team News

Some stuff that makes us tick plus information and updates from the Better team including business, enterprise and community support.

Better’s co-founder urges other Teesside businesses to enter annual If We Can You Can challenge
Date:: 16/05/2013

by Karen McLauchlan, Evening Gazette

A FORMER finalist in an annual challenge to find Teesside’s most promising new entrepreneur is urging businesses to enter this year for the “great opportunities” it offers.

Mark Easby, a co-founder of Better Brand Agency, says the Entrepreneurs’ Forum’s If We Can You Can Challenge brings money-can’t-buy benefits for start-ups and people with a new business idea. (more…)

Design Education – The Next Creative Generation
Date:: 08/05/2013

Are you born with a creative mindset or is it taught?

In 2012 we heard that the government was strongly considering the removal of design-related subjects from the school curriculum with the introduction of the new EBacc. The concern was that at its very worst this could result in the death of UK creative industries, which currently employ around 2 million people.

A talk entitled ‘The Next Creative Generation’ at Cheltenham Design Festival addressed this topic and encouraged debate amongst attendees, all of whom are engaged in some kind of way in the UK creative world. Speaking at this talk were Sir Christopher Frayling – Professor at RCA, Tim Lindsay – CEO of D&AD and Adrian Shaughnessy – writer for Eye, Creative Review and Design Observer (Chair) – three extremely passionate and inspirational personalities. (more…)

Better continues its strategic growth
Date:: 25/04/2013

Teesside based brand agency, Better, has invested further in its brand development and strategic marketing capability with the appointment of a new Head of Marketing, Laura Mack.

As the award winning agency continues to build its client base across the UK, the new appointment is a direct result of the company securing a number of high profile brand communication and digital projects including the development of a series of crowd funding platforms for Carlton & Co. (more…)

Better have been highly commended in the North East Institute of Directors ‘Investor Director Awards’.
Date:: 21/03/2013

We were very proud to be ‘highly commended’ in last night’s North East Institute of Directors ‘Investor Director Awards’, which was attended by more than 200 leading business representatives and entrepreneurs.

The awards have been designed to celebrate business leaders and companies that deliver a substantial contribution to the region’s well being. As a business, and individuals, we are very committed to supporting innovation, investing in new product development and committing resources to education and enterprise projects around the region. To be in the company of the other shortlisted companies was recognition enough, but to be highly commended as a runner up to Tharsus Group Ltd, was particularly rewarding. (more…)

Better shortlisted for the North East Business Awards ‘Best Creative Award’ 2013
Date:: 09/03/2013

We were very proud to get the call this week from the North East Business Awards to tell us we’ve been shortlisted for the Best Creative Company Award 2013.

We are incredibly excited to be on the shortlist for an award which focuses on recognising innovation, creativity and commitment to the creative sector within the North East. Find out more about the award and judging criteria below. (more…)

We’re heading down to the Cheltenham Design Festival…are you?
Date:: 08/03/2013

We’ve got our tickets booked for the upcoming Cheltenham Design Festival in April. Our team are taking a road trip down to the festival to soak up the atmosphere, enjoy some networking with other creative thinkers, and help celebrate how original thought can change the world.

With a mix of studio events, auditorium events, and exhibitions we’re really looking forward to hearing from those who keep Britain at the heart of the creative world and discover who is setting the agenda for design today in areas ranging from digital technology, engineering, graphic design and architecture. (more…)

Better starts 2013 on a high.
Date:: 27/02/2013

With a prosperous 2012 only just behind us we’ve started 2013 on a high with two new appointments. As we continue to grow our profile and client base across the UK, the new appointments are a direct result of securing a number of high profile digital and web projects including the development of a series of crowd funding platforms for Carlton & Co.

Laura Mack joins our team as Head of Marketing, bringing to the agency nearly twenty years of experience in strategic marketing, successfully managing the full marketing mix for companies such as Heinz, Cadbury, and Procter & Gamble, in addition to agency side experience with dunnhumby. She is an expert in both local marketing implementation as well as global strategy development and has a real passion for creating that all-important emotional link between a brand or business and its customer.

(more…)

Better starts 2013 on a high - Mark Easby, Laura Mack, Fiona Plews

Better support Looka’ Teesside – Creative, digital, music and film festival
Date:: 26/02/2013

We’re very proud to be supporting and sponsoring the upcoming Looka’ Teesside festival.

The event, held from 1st – 2nd June 2013, is a two day festival celebrating all the amazing creative talent of Teesside. From art to music, fashion to digital, design to drama, this event will showcase the very best that the region has to offer.

Looka’ Teesside will transform Stockton-on-Tees into a hub of activity with live music, street performances, pop-up galleries, fashion shows, arts and crafts fairs, film showings and much more! Take a look at the Looka’ Teesside website for more information - www.lookateesside.co.uk

(more…)

Looka’ Teesside is a two day festival celebrating Creative, Film, Arts, Fashion, Digital and Music talent in Tees Valley.

Search is on for the best North East directors who are helping to change the region (featuring our own MD, Mark Easby)
Date:: 16/01/2013

The search has begun to find the directors in the North East who have done more than most to change the economic landscape of the region for the better.

Article from on NEBusiness.

THE Institute of Directors North East has teamed up with The Journal and business angel investment company Middleton Enterprises to launch the North East Investor Director listing. Each year it provides an overview of dynamic and determined business leaders, who are delivering a substantial contribution to the region’s wellbeing.

The IoD wants to turn a spotlight on those who are investing money in their organisation or the area’s infrastructure, who are expanding their company, coming up with innovative ways of doing business, instigating research and development, creating new products and services or generating employment in the North East.

(more…)

Better’s Home Made Christmas
Date:: 03/12/2012

We’re getting right into the festivities early this year. Our tree is up, Christmas Jumpers are on order and we’ve decided to challenge the whole team to design their own Christmas Baubles.

It’s turned into a bit of a competition in the studio between the creative, digital and accounts team. We’ll let you be the judge… (more…)