Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Branding & Brand Design

Better Brand Agency industry updates relating to branding, brand design, brand communication, brand strategy and brand development.

Fudge Fancies launch new brand and eCommerce website

Sunday, August 1st, 2010

Website: http://www.fudgefancies.co.uk

Michael, the founder of Fudge Fancies, is the eldest son of three children. As the eldest Michael enjoyed a lot of quality time and attention from his grandparents and had a particularly close relationship with his maternal grandmother, Jean, whom he spent a lot of time in his early years. Michael’s first spark of interest in cooking came from watching his grandmother bake her legendary fudge.

Michael loves the care and precision that is needed in creating the perfect piece of fudge as opposed to his usual style of cooking which requires no measurements! This need for precision only encouraged Michael to strive for perfection and after trial and error he has achieved his goal with Fudge Fancies.

Michael now regularly sells his gourmet fudge at various farmer’s markets across the North East of England including Saltburn and Stokesley. Michael believes the markets are a brilliant way of testing new flavours, such as his upcoming Cherry Trifle, as people are always more than willing to try a sample of his scrumptious fudge. With his recipe book getting fuller by the day, Michael believes he has more to surprise and delight his customers!

Project Details.

Brand Design, Brand Development, Marketing Support, Website design, Wordpress CMS Development, Social Media Strategy and Support.

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Posted by: Better Brand Agency

Filed in: Better Client Work, Better News and PR, Branding & Brand Design, Graphic Design & Creative, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: Brand, brand communication, brand development, branding, ecommerce, North East, North Yorkshire, Web, Web Design, Web Development

Be A Storyteller Brand

Wednesday, June 2nd, 2010

I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.

Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.

I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.

It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Graphic Design & Creative, Marketing Communication

Tagged: Brand, brand communication, brand development, branding, Design, Marketing, Marketing Communication

ArtsBank

Friday, April 9th, 2010

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

Website: http://www.artsbank.co.uk (more…)

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better Client Work, Branding & Brand Design, North East, North Yorkshire, Tees Valley

Tagged: artsbank, Better Client Work, North East, North Yorkshire, Tees Valley

ArtsBank – Death of Steel Exhibition

Thursday, April 1st, 2010

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

Website: http://www.artsbank.co.uk

ArtsBank is a major new artistic initiative, privately funded, and based on Teesside. Successful local businessman Bryan Goodall (FRSA and chairman of the Hambleton Group) has formed ArtsBank, with a £600k initial investment. ArtsBank aims to give a massive boost to the work of creative people across the north east, and beyond. It has acquired and converted a substantial Victorian property (the old HSBC bank) in the heart of the beautiful and spectacular resort of Saltburn-by-the-Sea. The whole building has been transformed into a five-floor gallery and centre for the arts, with something for everyone.

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Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better Client Work, Branding & Brand Design, Graphic Design & Creative, North East, North Yorkshire, Tees Valley

Tagged: artsbank, Better Brand Agency, Tees Valley

100% pure filtered brand messages!

Friday, July 3rd, 2009

One of the greatest challenges we face as marketers is to build and maintain strong brands.

Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley

Tagged: Brand, Communication, Marketing Communication, Marketing Messages, Seth Godin, social media

Is this the end of focus groups?

Wednesday, April 29th, 2009

I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.

I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Brand, Communication, Marketing, Marketing Communication, online marketing, social media, Social Networking

nu:Life Magazine hits the streets

Friday, January 16th, 2009

The Flash Player and a browser with Javascript support are needed..

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Posted by: Peter Jones, Creative Director - Better Brand Agency

Filed in: Better Brand Agency, Better Client Work, Branding & Brand Design, Graphic Design & Creative, North East

Tagged: Better Brand Agency, Better News and PR, Creative, Design, Graphic Design & Creative, North East

Mobile marketing spend to rise 150% in five years

Friday, October 10th, 2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, social media, Social Networking, viral marketing, Web Development social media

The Media Week Podcast – Credit Crunch Special

Friday, October 10th, 2008

by Rich Sutcliffe, Media Week

Join Media Week editor Steve Barrett and news editor Tristan O’Carroll as they discuss the effect of the financial crisis on media with Google’s Mark Howe, ZenithOptimedia’s Steve King, the IPA’s Moray MacLennan and other leading names from the industry.

Click here to go to the download link.

Posted by: Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Web and Digital

Tagged: Brand, Communication, Marketing Communication

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