Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Branding & Brand Design

Better Brand Agency industry updates relating to branding, brand design, brand communication, brand strategy and brand development.

There’s a need to be Better in ‘an Ordinary world’

Monday, October 6th, 2008

You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.

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Posted by: Peter Jones, Creative Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative

Tagged: Brand, Creative, Design, Graphic Design & Creative

Measuring Social Media and its impact on your brand

Monday, October 6th, 2008

How do you build brands post-Google? As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Brand, Communication, Industry - Web and Digital, online marketing, social media, Social Networking, Web, Web 2.0

Pizza Hut name switch lambasted as ‘puerile’

Sunday, October 5th, 2008

Pizza Hut’s plan to temporarily change the name of some of its restaurants to Pasta Hut has been roundly condemned by branding experts.

The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut name will be reinstated at the 30 outlets after the year-long drive.

by Gemma Charles, Marketing, Brand Republic.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative, Marketing Communication

Tagged: Brand, Communication, Creative, Marketing, Marketing Communication

At your service

Friday, October 3rd, 2008

Back in the 1950s, the advertising agency JWT had a client, Kraft, that wanted to sell more processed cheese. But rather than create an ad campaign that told people that cheese tastes great, or is good for them, JWT invented the cheeseburger.

By Michael Nutley, editor-in-chief of NMA (Original Article)

At least, that’s the story. And there are other examples of this kind of agency thinking; JWT again, tasked with selling more high quality flour, invented the Mr Kipling brand and sold the flour in the form of cakes.

Sometime between then and now, the advertising industry changed. It went from being the preserve of generalists who solved their clients’ business problems, to specialists who made ads. But in the digital sector at least, that’s changing.

This was one of the key themes that emerged as I was working on the introduction to NMA’s Top 100 Interactive Agencies guide, published on 27.09.07. Agency heads across the spectrum of creative and media talked about clients asking for a different kind of work.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Web and Digital

Tagged: Advertising, Brand, Digital, Industry - Web and Digital, Marketing Communication

EU recognition for North East Regional Image Campaign

Thursday, October 2nd, 2008

North East England’s highly successful regional image campaign is at the forefront of the biggest annual event on EU regional policy, held in Brussels next week (6-9 October).

Regional development agency One NorthEast is leading the ‘Promoting Regions and Participation in Europe’ conglomerate at this year’s Brussels Open Days.

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