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Contributing to the conversation. That's Better.

Co-Creation & Engagement

Home Group embrace social media with Better Communities
Date:: 20/01/2012

Home Group has recently announced the launch of it’s online community powered by Better Communities.

The ‘Online Community’ has been developed and launched to support ongoing customer and client engagement and develop insight into the needs of customers. Home customers will now have 24/7 online access to discussions with other customers, focus groups, polls, and surveys as well as direct access to feedback through the community. (more…)

Researcher can Explain rise in revenues
Date:: 18/08/2011

A RESEARCH specialist is set to pass the £1m turnover mark for the first time after picking up new public sector and financial services contracts despite the widespread cuts.

Newcastle-based Explain Research said revenues in the first quarter of the year – which are based on fees – leapt by 44%, largely on the back of contracts with the Yorkshire and Skipton Building Societies. (more…)

Embracing openness and transparency
Date:: 17/06/2011

How transparent should companies be? There’s an argument that many brands aren’t getting it right.

Sometimes the amount of information released to it’s customers is more than they need or want whilst others hold too much to themselves. A glut, feast or famine, getting the balance and tone right is vitally important as Martin Thomas, author of Loose suggests, social media needs only three actions to work well: be human, be responsive and be open.A great post written by Amy Duff in Director Magazine explores the challenges faced by businesses and governments in this age of enlightened, connected consumers. (more…)

Thinking about Thinking Digital Conference 2011
Date:: 27/05/2011

It’s like when the fair leaves town or your favorite show finishes on TV, the come down is always hard in the days immediately after something momentous finishes. And so it was with Thinking Digital 2011. (more…)

Social media and co-creation partnership set for rapid rise to power
Date:: 11/01/2011

A NEW joint venture between two North East firms is on target to see sales hit £1m in its first year after attracting interest from several national corporate giants.

Newcastle-based market research business Explain has joined forces with Teesside brand agency Better, to launch Better Communities. The Better Communities product is a bespoke private digital community backed up by specialist research software which allows companies with large customer bases to gain feedback and insight from their consumers.

The co-creation and engagement tool has already attracted interest from a number of blue chips from across Europe in several sectors including retail, manufacturing and utilities, and negotiations with a handful of multinational companies continue to progress. (more…)

Customer engagement and insight in the digital age
Date:: 16/12/2010

When Explain and Better first sat round a table at Seaham Hall in March 2009, the brief was simple; find a way of harnessing the dynamic growing power of digital media with the customer insight provided by market research.

The two companies had been brought together through a long standing relationship between Steven Bell, a board director of The Entrepreneurs Forum and David Shiel, managing director of Explain, a relationship that stretched back over 25 years when they both worked in the supermarket industry. (more…)