- Engagement and insight – the next 10 years
It is generally accepted that in order to sustain innovative developments it is vital to research the market; this area itself is not often associated with innovation.
One organisation determined to prove otherwise is market research company Explain which has been at the forefront of market research innovation for 20 years and working with digital partner Better has recently launched a completely new way of engaging and researching different market sectors with customers.
The product, marked as Better Communities, capitalists on the growing use of social media and harnesses digital technology to provide a platform by which organisations can engage with their customers. (more…)