Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Graphic Design & Creative

Better Brand Agency industry updates relating to design, graphic design, creative, typography and print design.

Fudge Fancies launch new brand and eCommerce website

Sunday, August 1st, 2010

Fudge Fancies Website Homepage

Website: http://www.fudgefancies.co.uk

Michael, the founder of Fudge Fancies, is the eldest son of three children. As the eldest Michael enjoyed a lot of quality time and attention from his grandparents and had a particularly close relationship with his maternal grandmother, Jean, whom he spent a lot of time in his early years. Michael’s first spark of interest in cooking came from watching his grandmother bake her legendary fudge.

Michael loves the care and precision that is needed in creating the perfect piece of fudge as opposed to his usual style of cooking which requires no measurements! This need for precision only encouraged Michael to strive for perfection and after trial and error he has achieved his goal with Fudge Fancies.

Michael now regularly sells his gourmet fudge at various farmer’s markets across the North East of England including Saltburn and Stokesley. Michael believes the markets are a brilliant way of testing new flavours, such as his upcoming Cherry Trifle, as people are always more than willing to try a sample of his scrumptious fudge. With his recipe book getting fuller by the day, Michael believes he has more to surprise and delight his customers!

Project Details.

Brand Design, Brand Development, Marketing Support, Website design, Wordpress CMS Development, Social Media Strategy and Support.

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Be A Storyteller Brand

Wednesday, June 2nd, 2010

I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.

Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.

I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.

It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?

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ArtsBank – Death of Steel Exhibition

Thursday, April 1st, 2010

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

Website: http://www.artsbank.co.uk

ArtsBank is a major new artistic initiative, privately funded, and based on Teesside. Successful local businessman Bryan Goodall (FRSA and chairman of the Hambleton Group) has formed ArtsBank, with a £600k initial investment. ArtsBank aims to give a massive boost to the work of creative people across the north east, and beyond. It has acquired and converted a substantial Victorian property (the old HSBC bank) in the heart of the beautiful and spectacular resort of Saltburn-by-the-Sea. The whole building has been transformed into a five-floor gallery and centre for the arts, with something for everyone.

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University of Northumbria look for Better communication support

Tuesday, April 28th, 2009

UNSU Student Survey Campaign

UNSU Student Survey Campaign

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Better tries out some kinetic typography

Wednesday, January 21st, 2009

Influenced by all of the beautiful Kinetic Typography currently showing on YouTube we set our Creative Director the task of going back to school and actually learning a new skill.

So, with a few hours of scratching his head and getting acquainted with Adobe After Effects here’s what he came up with. We don’t think it’s too bad for his first go?

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

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nu:Life Magazine hits the streets

Friday, January 16th, 2009

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Onyx Group Seek Better Creative Support

Wednesday, January 14th, 2009

Onyx Group - Creative and Print

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Business2Business Exhibition in Tees Valley

Friday, November 7th, 2008

Join us at the Business Exhibition at Springboard Business Centre, Ellerbeck Way, Stokesley Business Park, Stokesley, North Yorkshire.

Our aim is to promote, inspire and connect innovative businesses in Stokesley and Tees Valley.

Date: Wednesday 19th November
Time:
10 am to 4 pm
Tel:
01642 715300
Email:
springboard@hambleton.gov.uk

Please register your interest today and reserve your place for this event.

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There’s a need to be Better in ‘an Ordinary world’

Monday, October 6th, 2008

You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.

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Peter Jones, Creative Director - Better Brand Agency

Posted by: Peter Jones, Creative Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative

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Pizza Hut name switch lambasted as ‘puerile’

Sunday, October 5th, 2008

Pizza Hut’s plan to temporarily change the name of some of its restaurants to Pasta Hut has been roundly condemned by branding experts.

The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut name will be reinstated at the 30 outlets after the year-long drive.

by Gemma Charles, Marketing, Brand Republic.

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative, Marketing Communication

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