Marketing Communication

Barbarella London ‘Wonka Style’ Brunch Invites go down a treat

Date:

07/02/2013

So, we got the call from the guys are Barbarella to design a bespoke event invite for a unique ‘Wonka Style’ Brunch event at Barbarella London. We love a challenge like this.

The invite itself was designed as a ‘Golden Ticket’ and invited selected guests to a scrumdiddlyumptious afternoon of ‘Wonka’ style entertainment including musical hosts DJ Charles Brafman, co-owner of DWTDJ and recently back from a months long residency at PRIVA Barbados! Then, fresh out of Brooklyn, guests will be entertained by DJ Trauma flying over to bring some bad ass New York City beats to the party!  (more…)

Odyssey’s brand evolution launched with new identity

Date:

18/01/2013

Odyssey Systems was founded over 25 years ago with the vision of providing affordable telecommunications solutions based on business key requirements.

To support their growth the team at Odyssey approached Better to work with them on evolving their brand and marketing communication. The project focused on refreshing the brand identity and applying this, along with a new brand style, across all their marketing channels both internally and externally. (more…)

Delivering Service Excellence with Newcastle University Business School

Date:

22/08/2012

Date: Thursday 6th September 2012
Time: 13.45 – 18.30
Venue: Newcastle University Business School, 5 Barrack Road, Newcastle upon Tyne, NE1 4SE

After the summer months, which hopefully present a chance to get away from the 9-5, we should come back to work feeling refreshed, revitalised, ready for new challenges, and with new ideas. With this in mind, the Business School is offering a unique chance for business leaders to get that extra ‘breathing space’ away from their desks, and to see how they can revitalise their firm when delivering their services.

For one day, regional businesses are invited to attend a free event to grasp the pieces of the jigsaw to develop and deliver service excellence within a company.

Book now by clicking here: Delivering Service Excellence (more…)

Engagement and insight – the next 10 years

Date:

15/08/2012

It is generally accepted that in order to sustain innovative developments it is vital to research the market; this area itself is not often associated with innovation.

One organisation determined to prove otherwise is market research company Explain which has been at the forefront of market research innovation for 20 years and working with digital partner Better has recently launched a completely new way of engaging and researching different market sectors with customers.

Looking to invest in new approaches to market research using online platforms and Smartphone apps, Explain has joined the Innovation Programme.

The product, marked as Better Communities, capitalists on the growing use of social media and harnesses digital technology to provide a platform by which organisations can engage with their customers. (more…)

Middlesbrough College and the Digital Youth Academy launch World’s first Social Media Apprenticeship

Date:

06/07/2012

Enterprise, entrepreneurship, skills development, digital, social media and Teesside, all things that are very close to our hearts. So, we were honoured to be there, recently, when Teesside grabbed another World first as the ‘Social Media Apprenticeship’ was launched through a partnership between Middlesbrough College and the Digital Youth Academy. 

The apprenticeship is designed to support young people in harnessing their online knowledge – and understanding of social media tools – in order to help them find work within businesses struggling to fully understand the opportunities created through constantly evolving digital platforms.

Social media and digital marketing is now a critical part of business and brand communication. That’s why we’ve invested heavily in supporting our clients and our business networks by delivering workshops focused around not only understanding the tools but, more importantly, the conversation that happens across them. So, for us, it’s exciting to see the introduction of some formal development and accreditation around such a new(ish) and unaccredited area of marketing communication. (more…)

In the words of Tesco…’every little helps’.

Date:

28/06/2012

Funding is now available for North East Businesses to support marketing, web and brand projects through NBSL. As a registered provider we’re working with a number of our North East clients, who’ve accessed this fund to support brand and web projects, to get that bit of extra value out of their marketing budgets.

We thought you might find this useful too. There’s more information below or if you’d like a chat about how this fund can support your project then give us a call on 08451 222611 or drop us an email.

(more…)

New website launched for Order of Darkness, Philippa Gregory’s new range of Young Adult books.

Date:

26/06/2012

After working closely with Philippa Gregory over the last few years to develop and support her main website, www.philippagregory.com, we were delighted to be commisioned to design and develop the website for new Young Adult sequence of novels, Order of Darkness.

Focusing initially on the UK and US launch of Changling, the first book in the thrilling Order of Darkness sequence, the website features visual and media rich content including character guides, extracts from the book, video interviews, resources, journey maps and latest tweets from the community of followers already gathering to discuss and review the first book. (more…)

The boldness of simplicity.

Date:

14/06/2012

This brand refresh for ‘Farm Credit Mid-America‘ is a beautiful and exciting example of the possibilities of brand enhancement in an industry where you wouldn’t expect this level of brand excitement and braveness. (more…)

Twitter, the power of branding.

Date:

07/06/2012

We’re often asked to define the value of branding. What is its effect? What is its power?

Well, we cannot think of a better analogy than Twitter who, this week, has unveiled its new bird logo. Interestingly, less than six years after its launch, the brand has made the decision to drop its text-based logo, bubbled typefaces and lower-case ‘t’ stating that the bird will become the universally recognisable symbol of the brand. (more…)

Don’t skimp on your branding.

Date:

05/06/2012

In difficult times many firms see branding and marketing as an easy cut when it comes to boosting your bottom line.  For, when budgets are tight, expenditure – even on the most basic things – is dramatically reduced. But one of Teesside’s rising service sector companies is urging firms not to underestimate the value of a brand. Marie Turbill reports.

“In today’s highly competitive market, investing in brand has never been more important,” says Kate Burton, Brand Director of Stokesley-based brand agency Better. “By building a compelling and robust foundation for a brand, consumers better understand what a company stands for. They seek it out, they identify with it and are prepared to pay a premium for it.” (more…)