Better Brand Agency

Core Message Specialists

North East

Better Brand Agency regional updates for the North East including Tees Valley, County Durham, Tyne and Wear, Newcastle and Northumberland. Includes update from regional business support or industry organisations such as Codeworks, North East Chamber of Commerce, and Service Network North East.

Living through a revolution

Tuesday, July 28th, 2009

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

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PHP/MySQL Developer needed to join the Better team

Wednesday, July 8th, 2009

On the back of winning some exciting digital projects, the Better team is growing again. We are looking for a talented and exciting PHP/MySQL web developer to join us. You can have previous agency experience or be fresh out of Uni, as long as you meet the grade.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning. You should have a love for all things web. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). We are looking for a motivated self-learner, who finds code and problem solving interesting. (more…)

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Vantis Corporate Challenge raises £30,000 for Tees Valley charities

Wednesday, July 8th, 2009

Vantis, the UK accounting, tax and business recovery and advisory group, proudly announced at an award ceremony last week that the inaugural Tees Valley Vantis Corporate Challenge raised a grand total of £30,000 for two local charities.

This is the first year that Vantis, which has offices based in 17 locations across the UK, including Darlington, Hartlepool and Middlesbrough, has run the Corporate Challenge in the Tees Valley region. The Challenge was launched in February of this year to an amazing reception from local businesses, with over 50 Tees Valley companies signing up and pledging their support. Teams then spent three months raising as much money as possible for Zoe’s Place Baby Hospice and Hartlepool & District Hospice, using their initial £50 starter cash from Vantis – the only condition was that the fundraising activities had to be done both ethically and legally.

In his speech at the awards ceremony, which was held at mima (Middlesbrough Institute of Modern Art), Martin Barber, Client Partner at Vantis in Tees Valley, thanked all the Challengers involved for their dedicated fundraising efforts.

He explained: “Collectively, the two hospices need to raise £6 per minute to continue offering their invaluable services, which are free of charge to all patients and their families. As a result of the companies here tonight generously giving their time and resources, they have directly contributed to the local community, by supporting two highly regarded charities and the work they do – something we should all be very proud of.”

The fundraising activities undertaken by the Challengers included bungee jumping, canoeing, cake baking, knitting and hiking. One brave lady, Vantis employee Tracy Sykes, even shaved off all her hair, raising over £3,000 for the charities.

At the award ceremony, companies gathered to be in with a chance of winning one of three top awards being presented: Most Money Raised, Most Innovative Idea and a special Education award to recognise schools and colleges that participated in the Vantis Corporate Challenge.

The award for the Most Money Raised was presented to Jane West and Mike Clarke from Teesside Shopping Park, whose team managed to raise a staggering £3,610.37. The judges commented on how the  team of two had maintained momentum throughout the three month challenge period, by running a number of interesting fundraising initiatives that included an on-site cake baking event, tombola, sponsored walk and a bungee jump event.

Meanwhile, the Most Innovative Idea award was picked up by a five-strong team from Archers Law. Partner Alastair Smith and his team set themselves the tough challenge of canoeing up the east coast from Teesside to Newcastle. Covering a distance of over 200 miles in a 12 hour stint, the team helped to raise over £1,000.

Alastair Smith, Partner at Archers Law, commented, “We all worked very hard on this task and got very wet in the process – but we had a lot of fun at the same time. We are delighted with the amount of money we managed to raise, and the award will sit proudly in our reception area for all to see.”

The final award – for Education – was presented to Nunthorpe School, whose team showed amazing dedication. In addition to hosting a variety of fundraising ideas including a sponsored bike ride, raffle, sponsored fast and a ‘beat the goalie’ event. Teacher, Will Bailey, who accepted the award, was also paid to dress as a woman for a day, helping to raise over £2,500 in all.

The total funds raised by Tees Valley Vantis Corporate Challenge, which already amount to over £30,000, will be donated equally between the Hartlepool & District Hospice and Zoe’s Place Baby Hospice.

Zoe’s Place Event Coordinator, Rachel Bareham, commented: “The Vantis Corporate Challenge awards have tonight recognised the laudable way in which these Tees Valley businesspeople have worked together to benefit the community. Challengers have not only demonstrated a great attitude and team spirit, but also helped to raise a significant sum of money to support those in need. This would not have been possible without the team at Vantis, who instigated and managed this great initiative. We are very grateful to you all.”

Meanwhile Tracy Woodall, Chief Executive of Hartlepool & District Hospice, said:
“In its inaugural year, the Tees Valley Vantis Corporate Challenge has raised an amazing amount of money, which has only been made possible by the tremendous hard work put in by Vantis and each of the companies involved. The great thing about this is that, together, we have all been able to make a big difference and positively affect the lives of local people.”

Finally, Martin Barber concluded, “This has been a fantastic first year for the Vantis Corporate Challenge in Tees Valley. We have been overwhelmed by the incredible response we have received from local businesses, and by the creativity of the Challengers in their fundraising initiatives. I am delighted and encouraged to see that many of the companies who competed in this year’s event have already registered for the next Challenge – in 2010.”

Vantis Corporate Challenge Press Image

Vantis Corporate Challenge Press Image

Pictured L to R: Rachel Bareham, Zoes Place, Alastair Smith, Archers Law, Mike Clarke, Teesside Park Far back left Martin Barber, Vantis Centre Jane West, Teesside Park, Will Bailey, Nunthorpe School, Far back right, Sue Fox, Zoes Place, Tracy Woodall Hartlepool & District Hospice, Carole Sennett, Hartlepool & District Hospice.

———————————- [ENDS] ———————————-

For further information about the Vantis Corporate Challenge, please contact Ray Priestman, Location Director for the North East, on Tel: 01642 221331.

Media Contact: For further information, please contact Max Freer at We Do Marketing, on Mobile: 07712 488943 or Office: 01642 322544.

About Vantis:
Vantis plc is the AIM listed UK top 13 accounting, business and tax advisory group that specialises in helping growing businesses. Vantis Group Ltd, a Vantis plc group company, is regulated by the Institute of Chartered Accountants in England and Wales for a range of investment business activities.

The Vantis group offers a range of specialist skills, including Accountancy, Taxation, Business Advice, Corporate Finance, Asset Finance, Forensic Accounting & Dispute Resolution, Business Recovery & Personal Insolvency Services, Restructuring & Turnaround Services, Outsourcing, Management Consultancy, Company Secretarial, Customs Duty Recovery & Advisory Services, Independent Financial Advice, High Net Worth Services and Sports Advisory Services & Solutions.  The Vantis group now has over 1,000 staff operating from 17 locations throughout England.   For more information about Vantis, visit: http://www.vantisplc.com

For further information about Zoë’s Place visit: http://www.zoesplace.org/middlesbrough
For further information about Hartlepool and District Hospice visit: http://www.hartlepoolhospice.co.uk

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Be Better Informed – July 2009

Tuesday, July 7th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

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If We Can You Can Challenge. ‘The Winners’.
Sadly Mark didn’t win (Congrats BTW to Craig Smith, Ian Smith, Esther Dingley, Steven Smith, Ray Liddle, Louise Bell, Rob Earnshaw and Ralph Thompson) but a keenly contested challenge gave us a lot of valuable coverage and goes to show that just taking part in the challenge can help a young business raise it’s profile. A lot of friends, clients and peers took the time to support us so here’s a big shout out to all the good good people who took the time to vote for us. Just being in the company of such dynamic businesses makes us feel we’re doing the right things and people see us as a company worth following. (more…)

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100% pure filtered brand messages!

Friday, July 3rd, 2009

One of the greatest challenges we face as marketers is to build and maintain strong brands.

Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)

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Be Better Informed – June 2009

Friday, June 19th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

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We’d like to say welcome to some nice new clients.
It’s a cliche but we’re people people, their drive and enthusiasm for what we’re going to be doing together is what we’re in this business for.

The Enterprise Team (Redcar & Cleveland, LEGI).
Better is delighted to announce that we’ll be working with The Enterprise Team to build a website that will provide valuable practical resources for enterprise businesses and schools in the Redcar & Cleveland area. We’re feeling the infectious drive within the team to support people with ambition, who want to step off on the path to owning their own business and we will be contributing time to developing marketing and PR resources people will find useful as well as building the system to house them. The Enterprise Team is looking beyond the two years it has remaining, and providing a repository for all their amassed knowledge will ensure people can benefit from it for years to come.

Yarm School
The region’s leading independent school has appointed Better to re-design and re-develop its website. Currently moving into development the new website will provide full content authoring across the Preparatory School, Raventhorpe, Senior School and Sixth Form. Functionality and improved call to actions across the website, as well as a powerful and simple CMS designed for all levels of user will support the administration of content. The project will be complete for the new school term. (more…)

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CIM Event: Facing the future – Is there space for social networks in your business?

Friday, June 12th, 2009

Is social media a flash in the pan?
Is it relevant to your business and should it be at the heart of your marketing strategy?
Or should we get a (second) life and stop the twitter?

As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.

You will leave inspired and armed with the knowledge to begin applying social media principles to your own business.

(more…)

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‘Grim up North’…not from where we’re sitting

Thursday, June 11th, 2009

In response to Sun Tech Mission 2009: it’s (still) grim up North

I find the article very disappointing. In the past 10 years that I have been involved in the digital industry and networking across the North East, things have changed dramatically. There’s a tangible buzz across both the public and private sectors about what’s going on here. Its difficult to know where to start.

We have seen organisations driven by the public sector such as Digital City, IDI, Codeworks, and Software City gather momentum and profile on a local, national and international stage helping to turn around such perceptions of the North East.

These organisations are helping to promote digital innovation and playing a key role in supporting enterprise and entrepreneurship. They are encouraging great ideas to become great businesses, while supporting existing digital companies, from animation to web technologies, to expand their networks, develop their skills and access new markets.

We’ve also seen the growth of groups such as Refresh Teesside, Super Mondays, and Thursday Fizz which  are proving successful at developing new communities and generating genuinely exciting conversations. These groups, spread across the region, are driven by passionate private sector businesses and individuals to create new industry networks, meet contacts (which often in the North East become friends), share ideas, and promote collaboration.

Other organisations such as the Entrepreneurs Forum with its IfWeCanYouCan Campaign (which i understand is unique to the North East), and the members involved in them, are fully committed to harnessing the buzz by supporting businesses and signposting them to the best advice, mentoring, investment networks and resources. To be honest from what we’ve seen, the results of this have been absolutely unquestionable.

(more…)

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, North East, North Yorkshire, Tees Valley, Web and Digital

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Enterprise star revealed this week

Tuesday, June 9th, 2009

Jun 8 2009 by Karen McLauchlan, Evening Gazette.

THE search to find Tees Valley’s next entrepreneurial star is just days away from revealing a winner. The nebusiness backed If We Can, You Can challenge recently named its two local finalists Louise Bell, a 36-year-old, from Stockton, who set up Healthy Glow, a home spray tanning business, and 31-year-old Mark Easby, from Middlesbrough, who runs Better – a creative brand agency.
(more…)

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Awards, Better Brand Agency, Better News and PR, Better Team News, Events, North East, North Yorkshire, Tees Valley

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The Entrepreneurs Forum Annual Conference Experience

Friday, May 22nd, 2009

From Mark’s IfWeCanYouCan Blog.

What a day. I’ve been lucky enough to attend a few Entrepreneurs Forum events before, including one annual conference but none have been as inspiring or interesting as this one.

The speakers were first class. As a young business, it was very interesting to listen to presentations from the likes of Matthew Riley (Daisy Communications), Martin Lightbody (Finsbury Foods) and Richard Farleigh (Dragon’s Den) covering their experiences, both good and bad. It was inspiring to hear about the challenges, issues, and opportunities that have moulded them and their businesses while trying to apply the lessons learnt to our context.

It was also really good to meet the other finalists for the first time. It certainly seems like a great bumch of people and we will certainly be maintaining contact with some of them once the campaign has reached its climax.

Both the main conference, and the following dinner were great experience especially as there were a number of activities lined up for the finalists throughout the day (and night). These included photo shoots, audio comments and video interviews as well as being asked to stand up in front of the conference audience to be highlighted as the ‘ones to watch in the North East’, and ofcourse the Better team got “punk’d” on the evening from Diva’s Incognito….so thanks to the EF team for making us feel a little like pop stars (we even had our own custome badges!).

Here’s looking forward to next year…

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, Events, North East, North Yorkshire, Tees Valley

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