Better Brand Agency

Core Message Specialists

North Yorkshire

Better Brand Agency regional news and updates for the Yorkshire including North Yorkshire, Stokesley, Hambleton Council, and Springboard Centre.

North East Tyne Twestival returns

Thursday, January 21st, 2010

TyneTwestival will be hosted on the 25th March 2010

On Thursday 25 March 2010, people in hundreds of cities around the world, including Newcastle will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness.  Twestival™ (or Twitter Festival) uses social media for social good.

All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects. Follow @tynetwestival on Twitter or visit http://newcastle.twestival.com for updates.

About Concern Worldwide.

Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty, for whom every day is a fight for survival. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Their mission is to help people living in extreme poverty achieve major improvements in their lives – improvements they can sustain without ongoing support. Concern meets the needs of these people in a caring and personalized manner, respecting their human and cultural dignity. They are committed to reaching the most vulnerable, even in the most difficult of circumstances.

Concern’s work is informed by a vision for change and their education programs target the poorest people in the poorest countries in the world, with particular emphasis on reaching out-of-school children such as girls, orphans, street children, working children, children affected by conflict, children affected by HIV and AIDS, and children with disabilities. Concern’s education programs currently reach over 700,000 people in 25 countries across the regions of Africa,  Asia, and the Caribbean.  Please follow @concern on Twitter to get a glimpse of their staff tweeting from around the world; including their efforts on the ground in Haiti. (more…)

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Chance to Change event in the North East

Saturday, January 2nd, 2010

Better are proud to be supporting the Entrepreneurs Forum’s Change to Change event which will take place in the North East at the Civic Centre, Newcastle on 22nd February.

The Change to Change event is your Chance to Change your life. An inspirational and informative conference, funded by One North East, for those looking to escape the world of employment and create their own job or venture – whether through necessity or choice.

Lots of the best things that happen in life, happen by chance. But you’ve got to embrace opportunities as they come along and make the most of them. So if you can find a way to increase the likelihood of the chance encounters that could make a real difference to you, then why wouldn’t you jump at it.

Chance to Change is the perfect opportunity to think about what makes you tick and where your passions, ambitions and opportunities lie. Chance to take stock.

Chance to make the most of your skills
Change the way you think about your career.

Chance to speak to people who’ve already done it
Change your thoughts on what you’re capable of.

Chance to do something you’ve always wanted to
Change your life to fit you and your priorities.

Chance to work through the barriers
Change your view on what it takes to start a business.

Chance to make the right connections
Change the rules – make your own.

For more information please visit the Chance to Change website.

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Be Better Informed – October 2009

Friday, October 9th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

The TyneTeesTwestival

The TyneTeesTwestival is all about people. We’ve got to say a big big thank you to some high energy people who stepped up to the bar to help deliver the event. Aoife, Li, The Sharpe ladies, Laura M, Oli, The Frii Spray guys, Amanda and Chris for the pictures and the Sailor Girls. Our sponsors were generous, our host was accommodating and people had a good time; drank, ate and gave their money for charity. Every team needs a leader and Aoife, who despite illness, unescapable trips away and a full time job managed to pull us all together and make us work as a team. Around £1,400 was raised which will go to support Teesside Hospice and NECCR (North East Child Cancer Research), the events chosen charities. Again there’s pics a plenty below, so go take a look….in a bit!

We’ve also been heavily involved in supporting the upcoming ‘Touch of Class‘ Ball which will be held at the MFC Riverside Stadium this evening. Now in its 4th year, the event goes from strength to strength, with previous events having raised nearly £60,000. With only 200 tickets available and some high profile names already on the guest list, it’s an exclusive event not to be missed! (more…)

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Be Better Informed – August 09

Thursday, August 13th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

We’re all really pleased to introduce a new member of the Better team to you all. Say hello to Sam Larcombe, who has joined us as Account Manager. Sam will be keeping us slick and efficient as we grow as a business, ensuring we stay close to our clients. If you’re on Twitter please add her @abettersam.

In September we’re proud to be hosting the hottest event in the calendar if you’re a Twitter fan.
The Twestival is a global charity event being hosted in over 200 cites across the globe with the simple aim of having fun and raising money for local charities. This year the region will be hosting two events, TeesTwestival on Sept 10th and TyneTwestival on Sept 14th supporting Teesside Hospice and NECCR respectively. We’re looking for sponsors for either (Or both!) events so if you want to get your brand in front of techy cool crowd, and support a good cause get in touch.

If you’re on Twitter you really will need to be there. For exciting updates on plans as they develop follow them on @tynetwestival and @teestwestival and use the hash tag #TTWES. (more…)

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Living through a revolution

Tuesday, July 28th, 2009

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

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PHP/MySQL Developer needed to join the Better team

Wednesday, July 8th, 2009

On the back of winning some exciting digital projects, the Better team is growing again. We are looking for a talented and exciting PHP/MySQL web developer to join us. You can have previous agency experience or be fresh out of Uni, as long as you meet the grade.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning. You should have a love for all things web. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). We are looking for a motivated self-learner, who finds code and problem solving interesting. (more…)

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Vantis Corporate Challenge raises £30,000 for Tees Valley charities

Wednesday, July 8th, 2009

Vantis, the UK accounting, tax and business recovery and advisory group, proudly announced at an award ceremony last week that the inaugural Tees Valley Vantis Corporate Challenge raised a grand total of £30,000 for two local charities.

This is the first year that Vantis, which has offices based in 17 locations across the UK, including Darlington, Hartlepool and Middlesbrough, has run the Corporate Challenge in the Tees Valley region. The Challenge was launched in February of this year to an amazing reception from local businesses, with over 50 Tees Valley companies signing up and pledging their support. Teams then spent three months raising as much money as possible for Zoe’s Place Baby Hospice and Hartlepool & District Hospice, using their initial £50 starter cash from Vantis – the only condition was that the fundraising activities had to be done both ethically and legally.

In his speech at the awards ceremony, which was held at mima (Middlesbrough Institute of Modern Art), Martin Barber, Client Partner at Vantis in Tees Valley, thanked all the Challengers involved for their dedicated fundraising efforts.

He explained: “Collectively, the two hospices need to raise £6 per minute to continue offering their invaluable services, which are free of charge to all patients and their families. As a result of the companies here tonight generously giving their time and resources, they have directly contributed to the local community, by supporting two highly regarded charities and the work they do – something we should all be very proud of.”

The fundraising activities undertaken by the Challengers included bungee jumping, canoeing, cake baking, knitting and hiking. One brave lady, Vantis employee Tracy Sykes, even shaved off all her hair, raising over £3,000 for the charities.

At the award ceremony, companies gathered to be in with a chance of winning one of three top awards being presented: Most Money Raised, Most Innovative Idea and a special Education award to recognise schools and colleges that participated in the Vantis Corporate Challenge.

The award for the Most Money Raised was presented to Jane West and Mike Clarke from Teesside Shopping Park, whose team managed to raise a staggering £3,610.37. The judges commented on how the  team of two had maintained momentum throughout the three month challenge period, by running a number of interesting fundraising initiatives that included an on-site cake baking event, tombola, sponsored walk and a bungee jump event.

Meanwhile, the Most Innovative Idea award was picked up by a five-strong team from Archers Law. Partner Alastair Smith and his team set themselves the tough challenge of canoeing up the east coast from Teesside to Newcastle. Covering a distance of over 200 miles in a 12 hour stint, the team helped to raise over £1,000.

Alastair Smith, Partner at Archers Law, commented, “We all worked very hard on this task and got very wet in the process – but we had a lot of fun at the same time. We are delighted with the amount of money we managed to raise, and the award will sit proudly in our reception area for all to see.”

The final award – for Education – was presented to Nunthorpe School, whose team showed amazing dedication. In addition to hosting a variety of fundraising ideas including a sponsored bike ride, raffle, sponsored fast and a ‘beat the goalie’ event. Teacher, Will Bailey, who accepted the award, was also paid to dress as a woman for a day, helping to raise over £2,500 in all.

The total funds raised by Tees Valley Vantis Corporate Challenge, which already amount to over £30,000, will be donated equally between the Hartlepool & District Hospice and Zoe’s Place Baby Hospice.

Zoe’s Place Event Coordinator, Rachel Bareham, commented: “The Vantis Corporate Challenge awards have tonight recognised the laudable way in which these Tees Valley businesspeople have worked together to benefit the community. Challengers have not only demonstrated a great attitude and team spirit, but also helped to raise a significant sum of money to support those in need. This would not have been possible without the team at Vantis, who instigated and managed this great initiative. We are very grateful to you all.”

Meanwhile Tracy Woodall, Chief Executive of Hartlepool & District Hospice, said:
“In its inaugural year, the Tees Valley Vantis Corporate Challenge has raised an amazing amount of money, which has only been made possible by the tremendous hard work put in by Vantis and each of the companies involved. The great thing about this is that, together, we have all been able to make a big difference and positively affect the lives of local people.”

Finally, Martin Barber concluded, “This has been a fantastic first year for the Vantis Corporate Challenge in Tees Valley. We have been overwhelmed by the incredible response we have received from local businesses, and by the creativity of the Challengers in their fundraising initiatives. I am delighted and encouraged to see that many of the companies who competed in this year’s event have already registered for the next Challenge – in 2010.”

Vantis Corporate Challenge Press Image

Vantis Corporate Challenge Press Image

Pictured L to R: Rachel Bareham, Zoes Place, Alastair Smith, Archers Law, Mike Clarke, Teesside Park Far back left Martin Barber, Vantis Centre Jane West, Teesside Park, Will Bailey, Nunthorpe School, Far back right, Sue Fox, Zoes Place, Tracy Woodall Hartlepool & District Hospice, Carole Sennett, Hartlepool & District Hospice.

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For further information about the Vantis Corporate Challenge, please contact Ray Priestman, Location Director for the North East, on Tel: 01642 221331.

Media Contact: For further information, please contact Max Freer at We Do Marketing, on Mobile: 07712 488943 or Office: 01642 322544.

About Vantis:
Vantis plc is the AIM listed UK top 13 accounting, business and tax advisory group that specialises in helping growing businesses. Vantis Group Ltd, a Vantis plc group company, is regulated by the Institute of Chartered Accountants in England and Wales for a range of investment business activities.

The Vantis group offers a range of specialist skills, including Accountancy, Taxation, Business Advice, Corporate Finance, Asset Finance, Forensic Accounting & Dispute Resolution, Business Recovery & Personal Insolvency Services, Restructuring & Turnaround Services, Outsourcing, Management Consultancy, Company Secretarial, Customs Duty Recovery & Advisory Services, Independent Financial Advice, High Net Worth Services and Sports Advisory Services & Solutions.  The Vantis group now has over 1,000 staff operating from 17 locations throughout England.   For more information about Vantis, visit: http://www.vantisplc.com

For further information about Zoë’s Place visit: http://www.zoesplace.org/middlesbrough
For further information about Hartlepool and District Hospice visit: http://www.hartlepoolhospice.co.uk

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Be Better Informed – July 2009

Tuesday, July 7th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

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If We Can You Can Challenge. ‘The Winners’.
Sadly Mark didn’t win (Congrats BTW to Craig Smith, Ian Smith, Esther Dingley, Steven Smith, Ray Liddle, Louise Bell, Rob Earnshaw and Ralph Thompson) but a keenly contested challenge gave us a lot of valuable coverage and goes to show that just taking part in the challenge can help a young business raise it’s profile. A lot of friends, clients and peers took the time to support us so here’s a big shout out to all the good good people who took the time to vote for us. Just being in the company of such dynamic businesses makes us feel we’re doing the right things and people see us as a company worth following. (more…)

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100% pure filtered brand messages!

Friday, July 3rd, 2009

One of the greatest challenges we face as marketers is to build and maintain strong brands.

Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)

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Be Better Informed – June 2009

Friday, June 19th, 2009

Our monthly shout out about what’s buzzing in the Better studio.

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We’d like to say welcome to some nice new clients.
It’s a cliche but we’re people people, their drive and enthusiasm for what we’re going to be doing together is what we’re in this business for.

The Enterprise Team (Redcar & Cleveland, LEGI).
Better is delighted to announce that we’ll be working with The Enterprise Team to build a website that will provide valuable practical resources for enterprise businesses and schools in the Redcar & Cleveland area. We’re feeling the infectious drive within the team to support people with ambition, who want to step off on the path to owning their own business and we will be contributing time to developing marketing and PR resources people will find useful as well as building the system to house them. The Enterprise Team is looking beyond the two years it has remaining, and providing a repository for all their amassed knowledge will ensure people can benefit from it for years to come.

Yarm School
The region’s leading independent school has appointed Better to re-design and re-develop its website. Currently moving into development the new website will provide full content authoring across the Preparatory School, Raventhorpe, Senior School and Sixth Form. Functionality and improved call to actions across the website, as well as a powerful and simple CMS designed for all levels of user will support the administration of content. The project will be complete for the new school term. (more…)

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