Better Brand Agency

Core Message Specialists

North Yorkshire

Better Brand Agency regional news and updates for the Yorkshire including North Yorkshire, Stokesley, Hambleton Council, and Springboard Centre.

CIM Event: Facing the future – Is there space for social networks in your business?

Friday, June 12th, 2009

Is social media a flash in the pan?
Is it relevant to your business and should it be at the heart of your marketing strategy?
Or should we get a (second) life and stop the twitter?

As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.

You will leave inspired and armed with the knowledge to begin applying social media principles to your own business.

(more…)

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‘Grim up North’…not from where we’re sitting

Thursday, June 11th, 2009

In response to Sun Tech Mission 2009: it’s (still) grim up North

I find the article very disappointing. In the past 10 years that I have been involved in the digital industry and networking across the North East, things have changed dramatically. There’s a tangible buzz across both the public and private sectors about what’s going on here. Its difficult to know where to start.

We have seen organisations driven by the public sector such as Digital City, IDI, Codeworks, and Software City gather momentum and profile on a local, national and international stage helping to turn around such perceptions of the North East.

These organisations are helping to promote digital innovation and playing a key role in supporting enterprise and entrepreneurship. They are encouraging great ideas to become great businesses, while supporting existing digital companies, from animation to web technologies, to expand their networks, develop their skills and access new markets.

We’ve also seen the growth of groups such as Refresh Teesside, Super Mondays, and Thursday Fizz which  are proving successful at developing new communities and generating genuinely exciting conversations. These groups, spread across the region, are driven by passionate private sector businesses and individuals to create new industry networks, meet contacts (which often in the North East become friends), share ideas, and promote collaboration.

Other organisations such as the Entrepreneurs Forum with its IfWeCanYouCan Campaign (which i understand is unique to the North East), and the members involved in them, are fully committed to harnessing the buzz by supporting businesses and signposting them to the best advice, mentoring, investment networks and resources. To be honest from what we’ve seen, the results of this have been absolutely unquestionable.

(more…)

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, North East, North Yorkshire, Tees Valley, Web and Digital

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Enterprise star revealed this week

Tuesday, June 9th, 2009

Jun 8 2009 by Karen McLauchlan, Evening Gazette.

THE search to find Tees Valley’s next entrepreneurial star is just days away from revealing a winner. The nebusiness backed If We Can, You Can challenge recently named its two local finalists Louise Bell, a 36-year-old, from Stockton, who set up Healthy Glow, a home spray tanning business, and 31-year-old Mark Easby, from Middlesbrough, who runs Better – a creative brand agency.
(more…)

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Awards, Better Brand Agency, Better News and PR, Better Team News, Events, North East, North Yorkshire, Tees Valley

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The Entrepreneurs Forum Annual Conference Experience

Friday, May 22nd, 2009

From Mark’s IfWeCanYouCan Blog.

What a day. I’ve been lucky enough to attend a few Entrepreneurs Forum events before, including one annual conference but none have been as inspiring or interesting as this one.

The speakers were first class. As a young business, it was very interesting to listen to presentations from the likes of Matthew Riley (Daisy Communications), Martin Lightbody (Finsbury Foods) and Richard Farleigh (Dragon’s Den) covering their experiences, both good and bad. It was inspiring to hear about the challenges, issues, and opportunities that have moulded them and their businesses while trying to apply the lessons learnt to our context.

It was also really good to meet the other finalists for the first time. It certainly seems like a great bumch of people and we will certainly be maintaining contact with some of them once the campaign has reached its climax.

Both the main conference, and the following dinner were great experience especially as there were a number of activities lined up for the finalists throughout the day (and night). These included photo shoots, audio comments and video interviews as well as being asked to stand up in front of the conference audience to be highlighted as the ‘ones to watch in the North East’, and ofcourse the Better team got “punk’d” on the evening from Diva’s Incognito….so thanks to the EF team for making us feel a little like pop stars (we even had our own custome badges!).

Here’s looking forward to next year…

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, Events, North East, North Yorkshire, Tees Valley

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The end of a crazy week

Friday, May 22nd, 2009

From Mark’s IfWeCanYouCan Blog.

Well, its been a crazy week. Its now over a week since the finalists where announced and time has just flown by.

Not only have we been hectic in the business working on a few proposals and the studio has been working all hours on client projects, we’ve also been trying to embrace the increased profile and new experiences that have come from being part of the IWCYC Campaign.

After just getting used to being featured in the local paper, The Evening Gazette, a number of times over the past week I was also asked to do a interview on BBC Radio Tees early on Friday morning. Although this is very exciting, I must admit it was pretty nerve wracking. It is now available on listen again on the BBC iPlayer website if your interested. I thought we both did a sterling job considering it was our radio debut!

…and then came the Entrepreneurs Forum Annual Conference…as mentioned in the other post (see below) this was an experience and a half! Photo shoots, interviews, drunken ‘divas’ as well as a number of people we didn’t know congratulating us and wanting to speak to us. What an experience.

So I am now wondering that the next few weeks will hold for us. No doubt we will continue with our day jobs and our work in the studio and look forward to some more new experiences to come. I’ll keep you updated as and when they do…

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Awards, Better Brand Agency, Better News and PR, Better Team News, Events, North East, North Yorkshire, Tees Valley

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NEBusiness.co.uk – True Grit

Wednesday, April 8th, 2009

Apr 7 2009 by Jez Davison, Evening Gazette – view article online.

MARK Easby had to face his mum’s cancer and a confidence crisis before becoming Tees Valley’s king of communications. JEZ DAVISON discovers how the Big ‘C’ transformed his life

THE year is 2000 and a young Teessider is caught in a crisis. Former college drop-out Mark Easby had just scraped through university with a third class honours degree before being crushed by the death of his mother Gwyneth from leukaemia.

With confidence and motivation at rock bottom, he decided the only way was up and embarked on a post-graduate qualification “as much for my mum as for myself”. (more…)

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North East Business News: Brand firm will stay local

Saturday, April 4th, 2009

Featured in Evening Gazette on Apr 1 2009 – View article on www.nebusiness.co.uk.

A FLEDGLING digital agency in Stokesley has pledged to remain a local company for local people as it expands from its base in the Tees Valley.

Established last year, Better Brand Agency (BBA) is looking to hit £1m turnover in three years. Run by industry brand expert Declan Metcalfe and Teesside graduates Mark Easby and Peter Jones, the firm specialises in brand, marketing and social media campaigns and works with clients across the North-east and Yorkshire. (more…)

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Chapters Hotel looks to Better for creative and print support

Friday, April 3rd, 2009

Chapters Hotel - Creative and Print

(more…)

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PHP/MySQL Developer needed to join the Better team

Saturday, March 7th, 2009

On the back of winning some exciting digital projects, the Better team is growing again. We are looking for a talented and exciting PHP/MySQL web developer to join us.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning. You should have a love for all things web. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). You should find code and problem solving interesting and have a genuine interest in perusing a career within a vibrant commercial studio and an environment where deadlines change daily.

Software and skills:
Expert knowledge of Object Orientated PHP/MySQL., Javascript and AJAX
Expert knowledge of building sites in CSS/XHTML
Content Management System Models
Hosting and Email Set Up and server support
Search Engine Optimisation
Aware of Accessibility particularly W3C and WAI 
Web 2.0
Design standards and technology

Salary/Package: Negotiable based on experience.

You must be able to join the team to support both existing projects (additional work, problem solving) but also lead on new projects using your technical understanding to help with scoping out technical website specifications. You needs to be able to work comfortably on your own while maintaining close communication with the rest of the team. Having a strong attention to detail is critical.

(more…)

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Social Media: How to make the most of social media

Tuesday, February 24th, 2009

TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
(more…)

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