Social Media, Social Media Strategies and Social Networking by Better Brand Agency based in Tees Valley, North East, and North Yorkshire
One of the greatest challenges we face as marketers is to build and maintain strong brands.
Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Branding & Brand Design, Marketing Communication, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley
Tagged: Brand, Communication, Marketing Communication, Marketing Messages, Seth Godin, social media
Is social media a flash in the pan?
Is it relevant to your business and should it be at the heart of your marketing strategy?
Or should we get a (second) life and stop the twitter?
As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.
You will leave inspired and armed with the knowledge to begin applying social media principles to your own business.
Posted by: Better Brand Agency
Filed in: Better News and PR, Events, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Events, North East, social media, Social Networking, Web Development social media
Phew, it’s getting crowded in here!…New ways of connecting people are coming hard and fast with a handful of cool APIs a day being launched to connect to big social media networks and mobile devices as well as pure bred micro blogging tools (Twitter, Pownce, Tumblr, Jaiku, My Say, Hictu) and the new rash of ‘Gauge your happiness tools’ (Moodmill, I Rate My Day and Emotionr). In fact tools are being developed to help us manage all our social media tools more efficiently! The buzz is tangible, in fact it’s overpowering.
I was at a social media master class a couple of weeks ago that was hosted by Stowe Boyd, the guy who coined the term ‘Social Tools’. It was a warm up session for attendees to the outstanding Thinking Digital Conference (Book for 2010 now!). As the session went on it was clear the focus in the room, with the exception of JP Rangaswami (Confused of Calcutta) who spoke passionately about people engaging with people, was on the relative merits of tools and new social media platforms being developed.
This left me pondering, ‘Are we too focused on tools?’… (more…)
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Marketing Communication, Social Media & Social Marketing, Web and Digital
I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.
I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital
Tagged: Brand, Communication, Marketing, Marketing Communication, online marketing, social media, Social Networking
University of Teesside has selected Better to provide social media consultancy for the corporate communication team to help develop and deliver a social media strategy for the University and its departments.
Better has worked alongside the marketing, web, alumni and student recruitment teams at the University to help them understand how social media integrates with their communication strategy and bring their various audience groups closer to them on a daily basis, while supporting them in building and integrating and number of social media tools around their main corporate website.
The University of Teesside is a vibrant, innovative University dedicated to pursuing excellence and enabling individuals and organisations to achieve their potential through high quality learning, research and knowledge transfer. For more information please visit http://www.tees.ac.uk.
Posted by: Better Brand Agency
Filed in: Better Client Work, Better News and PR, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Better Client Work, Social Networking, Tees Valley, teesside, Web Development social media
We we’re at the North East Digital Awards last week and picked up the award for Best Social Media Campaign – Growing your digital footprint. The event, held at the Discovery Museum in Newcaslte, was attended by all of the shortlisted agencies and was a great evening with some fantastic digital innovation celebrated. (more…)
Posted by: Better Brand Agency
Filed in: Awards, Better Brand Agency, Better News and PR, Events, North East, Social Media & Social Marketing, Web and Digital
Tagged: North East, north east digital awards, Web and Digital
mima (Middlesbrough Institute of Modern Art) has partnered with Better to help develop and deliver a social media strategy for the landmark arts venue. Better primarily helped the marketing team at mima understand how social media integrates with their communication strategy and bring it’s audience closer to them on a daily basis before being asked to build and integrate and number of social media tools around their destination website. (more…)
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better Client Work, North East, Social Media & Social Marketing, Tees Valley
Tagged: Better Client Work, clients, middlesbrough, Social Networking, Web Development social media
Social Media Funnel
I’ve seen lots of social media maps, some good some not so good.
The problem is they sit there in lofty isolation, a sea of mostly unfamiliar names and quirky identities. They are a secret cypher known only to social media cool kids it seems. These maps are not connected to the real world (The one in which hard pressed marketing professionals are fighting hard for their budgets and their jobs) in any recognisable way. We’re missing an opportunity here and, if we’re honest, being a little bit condescending to boot. Another thing, social media buzz words are such a crock! Real people don’t talk like that!
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Marketing Communication, Social Media & Social Marketing, Web and Digital
Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, online marketing, Web, Web 2.0, Web Design, Web Development, Web Development social media
Growing your Digital Footprint
We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.
Conversations tend to go something like, “Why social media?”.
After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital
Tagged: Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, online marketing, Social Networking, viral marketing, Web 2.0, Web Development, Web Development social media
TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)
WHAT’S all the buzz around social media?
The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.
The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
(more…)
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, social media, Social Networking, Tees Valley, Web, Web 2.0, Web Development social media
We at Better enjoy the odd twitter. To find out what 'we are doing' click on the links below for the Better Studio account and Better team list.
We're all on LinkedIn. Below is a link to our Better company profile and links to the team members LinkedIn profiles.
Our channel is a store for sharing videos and content relating to our industry, region and some of the stuff the team get up to.
If you've got a facebook account then keep in touch with the goings on at Better by joining us on our Facebook page.
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