Social Media & Social Marketing

Better’s helping hand for MAIN

Date:

01/05/2012

Sometimes there’s more to business than making money, as a Teesside firm proved when they extended a helping hand to a local charity hit by financial crisis. Marie Turbill reports.

HAVE you heard of MAIN? You soon will.

It’s the new name for a Teesside charity that may have previously slipped under your radar.

But all that is about to change as the support service for individuals and families living with autism, formerly known as The Main Project, has undergone a massive rebranding campaign, with the help of Stokesley-based Better brand agency.

(more…)

Home Group embrace social media with Better Communities

Date:

20/01/2012

Home Group has recently announced the launch of it’s online community powered by Better Communities.

The ‘Online Community’ has been developed and launched to support ongoing customer and client engagement and develop insight into the needs of customers. Home customers will now have 24/7 online access to discussions with other customers, focus groups, polls, and surveys as well as direct access to feedback through the community. (more…)

Refresh Teesside’s February Event. Be there and be square

Date:

12/01/2012

In Teesside there are hundreds of creative businesses who can benefit from knowing each other. Many of the businesses are relatively small in size, focusing on a specific skill or service. Everyone can benefit from knowing other professionals in their own trades and networking with other professionals who offer skills and services they may require in the future.

Registration will be between 6 and 6.30pm. The Refresh team will greet you and ensure you are registered. At 6.30pm there will be an introduction to the event with any announcements. After this, it’s up to you to get out of the event what you want. (more…)

New website launched ready for Conference & Hospitality Show 2012

Date:

11/01/2012

We’ve been supporting the Conference & Hospitality Show for a number of years now so we were pretty chuffed when we were asked us to work on a new website to support a big push ready for the 2012 conference. (more…)

Own a colour and help save a child’s life

Date:

30/09/2011

UNICEF and Dulux ‘Own a Colour’ website has been launched to raise money for vulnerable children across the globe. We love this campagin and have supported the fundraising effort by buying and naming our ‘Better Pink’. (more…)

Social media, mobile marketing, SEO, CRO, web analytics…get up to date on it all and more at ‘Marketing: the art of’ 2011.

Date:

21/09/2011

Date: 10 November 2011
Venue: The Sage Gateshead
Time: 9.00am – 4.15pm

This year’s ‘Marketing: the art of‘ conference will give give you expert insights into how to dramatically improve your digital marketing strategy.

A number of keynote speakers will be there to inspire you throughout the day, and local marketing experts (including our MD, Mark Easby) will help you to explore how you can develop your own digital marketing strategies effectively to win new customers, build brand recognition and grow your business, in a series of interactive workshops. (more…)

Keep Your Business Fighting Fit Conference

Date:

03/08/2011

Many conferences make the claim that they are designed for their audiences, but -Business Link has literally asked attendees at the popular “Keep Your Business Fighting Fit” series of workshops “What do you need to be Fighting Fit?”, using the feedback to design this year’s Fighting Fit programme.

Over 50% of delegates attending the workshops answered “Social Media”. With such interest in this area, the programme was put together to include a Master Class on the subject delivered by Stokesley based brand & design agency, Better. Declan Metcalfe, Marketing Director is delivering the master class which will give the big picture on Social Media, looking at strategy, case studies of successes and how to make Social Media really work for your business and include Better’s own story of success. (more…)

Winning New Business: Developing your Digital Footprint through Social Media

Date:

02/08/2011

Date: Thursday 13th October 2011
Time: 8:30am – 11:30am
Location: Gateshead College , NE8 3BE

Tweeting, hash tags, mashable, SEO, tiny URLs – these are all terms that a few years ago didn’t even exist, yet today they play a fundamental part in organisations’ marketing strategies. Due to the popularity of this workshop in 2010, Service Network is repeating (and enhancing!) this event which will take you through the step by step process of developing a digital footprint for your business. A digital footprint is a collection of activities and behaviours recorded when an organisation interacts in a digital environment. It includes the recording of activities such as clicks on e-newsletters, visits to a web-page, tweets and Facebook updates. (more…)

Embracing openness and transparency

Date:

17/06/2011

Does Google use data from social sites in ranking?

Date:

24/03/2011

GoogleWebMasterHelp responds to a question from WebSEOAnalytics about social media and it’s impact on search rankings…”Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this?” (more…)