Web and Digital

Better’s helping hand for MAIN

Date:

01/05/2012

Sometimes there’s more to business than making money, as a Teesside firm proved when they extended a helping hand to a local charity hit by financial crisis. Marie Turbill reports.

HAVE you heard of MAIN? You soon will.

It’s the new name for a Teesside charity that may have previously slipped under your radar.

But all that is about to change as the support service for individuals and families living with autism, formerly known as The Main Project, has undergone a massive rebranding campaign, with the help of Stokesley-based Better brand agency.

(more…)

Home Group embrace social media with Better Communities

Date:

20/01/2012

Home Group has recently announced the launch of it’s online community powered by Better Communities.

The ‘Online Community’ has been developed and launched to support ongoing customer and client engagement and develop insight into the needs of customers. Home customers will now have 24/7 online access to discussions with other customers, focus groups, polls, and surveys as well as direct access to feedback through the community. (more…)

Refresh Teesside’s February Event. Be there and be square

Date:

12/01/2012

In Teesside there are hundreds of creative businesses who can benefit from knowing each other. Many of the businesses are relatively small in size, focusing on a specific skill or service. Everyone can benefit from knowing other professionals in their own trades and networking with other professionals who offer skills and services they may require in the future.

Registration will be between 6 and 6.30pm. The Refresh team will greet you and ensure you are registered. At 6.30pm there will be an introduction to the event with any announcements. After this, it’s up to you to get out of the event what you want. (more…)

Keep Your Business Fighting Fit Conference

Date:

03/08/2011

Many conferences make the claim that they are designed for their audiences, but -Business Link has literally asked attendees at the popular “Keep Your Business Fighting Fit” series of workshops “What do you need to be Fighting Fit?”, using the feedback to design this year’s Fighting Fit programme.

Over 50% of delegates attending the workshops answered “Social Media”. With such interest in this area, the programme was put together to include a Master Class on the subject delivered by Stokesley based brand & design agency, Better. Declan Metcalfe, Marketing Director is delivering the master class which will give the big picture on Social Media, looking at strategy, case studies of successes and how to make Social Media really work for your business and include Better’s own story of success. (more…)

Better Recruits for Growth

Date:

19/05/2011

Award-winning brand agency Better has made another key appointment due to the substantial growth experienced over the last twelve months.

Julie Moore who takes up the role of Studio Manager, joined Better from Codeworks, one of the North East’s leading membership organisations and conference creators. Julie will work closely with Better’s designers and developers on client projects and support the accounts team to ensure the company maintains an exemplary focus on creativity and customer experience. (more…)

Does Google use data from social sites in ranking?

Date:

24/03/2011

GoogleWebMasterHelp responds to a question from WebSEOAnalytics about social media and it’s impact on search rankings…”Hello Matt, a recent article of Danny Sullivan suggests that Google uses Twitter and Facebook links as a ranking signal. Can you confirm this? Can you elaborate a little bit more on this?” (more…)

Nicely done CSS. That’s Better.

Date:

27/02/2011

It’s been a couple of months of planning, working long evenings and weekends to get it right but we’re really pleased with the result of our re-brand and new website. With all this hard work imagine how proud we are to have been featured recently on Nicely Done CSS, an editor curated website showcasing sites that show great design technique and are built using well written HTML & CSS. (more…)

Social media and co-creation partnership set for rapid rise to power

Date:

11/01/2011

A NEW joint venture between two North East firms is on target to see sales hit £1m in its first year after attracting interest from several national corporate giants.

Newcastle-based market research business Explain has joined forces with Teesside brand agency Better, to launch Better Communities. The Better Communities product is a bespoke private digital community backed up by specialist research software which allows companies with large customer bases to gain feedback and insight from their consumers.

The co-creation and engagement tool has already attracted interest from a number of blue chips from across Europe in several sectors including retail, manufacturing and utilities, and negotiations with a handful of multinational companies continue to progress. (more…)

Customer engagement and insight in the digital age

Date:

16/12/2010

When Explain and Better first sat round a table at Seaham Hall in March 2009, the brief was simple; find a way of harnessing the dynamic growing power of digital media with the customer insight provided by market research.

The two companies had been brought together through a long standing relationship between Steven Bell, a board director of The Entrepreneurs Forum and David Shiel, managing director of Explain, a relationship that stretched back over 25 years when they both worked in the supermarket industry. (more…)

Five Lamps select Better for brand development, website, social media and marketing support

Date:

16/11/2010

Five Lamps’ aims to transform the lives of individuals and their families by helping them to find work, start their own business, improve their finances and improve the aspiration of young people.  All of their work is underpinned by their commitment to ‘Making People Matter’. Five Lamps are based at Thornaby in Teesside and have offices across the North East. (more…)