Anabas were looking for a unique way to engage both existing and potential clients at The Facilities Show in Birmingham, whilst also driving foot-fall to their stand. By using the offer of a chance to win two tickets to British Grand Prix, Anabas were looking to collect marketing data e.g. contact name and telephone etc for future marketing activity. Better created a unique solution that imitated an airline ticket inviting conference delegates to bring their “ticket” to the Anabas stand where they could tear off their “boarding pass”, attach their business card within the bespoke card holder and enter the draw to win the Grand Prix tickets.
Business card shown within bespoke card holder on the “boarding pass”.
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