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Something worth shouting about. That’s Better.

Artsbank

Brand Design and Development

Client Details

ArtsBank is a major new artistic initiative based on Teesside. ArtsBank aims to give a massive boost to the work of creative people across the north east, and beyond. It has acquired and converted a substantial Victorian property in the heart of the beautiful resort of Saltburn-by-the-Sea. The building has been transformed into a five-floor gallery and centre for the arts, with something for everyone.

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When a brand is so closely associated with a landmark building (It used to be the old HSBC Bank) it has to simply convey what it intends to be. Since opening its doors Better has shaped the way the brand speaks to its audience through its advertising and provided a full suite of marketing collateral to effectively re-enforce the brand online and off line.

We’ve provided exhibition catalogues, shop materials, a vibrant eCommerce website and e-mail communications.

Artsbank Brand Image 2

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