Codeworks approached Better looking for a unique solution that would promote Gateshead as a hub for the games industry. As part of the GameHorizon Conference Better created a passport style booklet which promoted the wealth of talent already working within Gateshead whilst also making potential businesses aware of the support networks available.
Working in partnership with the Codeworks team an idea was born that focused on potential businesses relocating to the North East and specifically Gateshead. With this in mind the creative team produced a mock passport design that played on the idea that all games businesses were welcome to the region while still retaining an element of exclusivity.
Each page was laid out to reflect a busy travellers passport with many stamps. Each of these stamps represented a games company already working within Gateshead and the surrounding region.
< Back to Case Studies
