Better were selected by Five Lamps after a competitive pitch process to provide the design and development of the organisations new website. The original project requirement included a completely new design style for the website, which was to set the foundation for the development of a new brand style for all of the Five Lamps online and offline marketing.
The functionality for the website, which was to become a marketing key tool for the organisation, needed to include a CMS application plus an online loan application form and loan calculator. The website was also to become a hub for the Five Lamps digital footprint.
Better have since supported the Five Lamps, and the team within the individual divisions, with the understanding and tools to develop a social media strategy to build a vibrant online community around the organisation. Key social media channels include a YouTube Channel which allows users to virtually ‘meet’ each member of the team, and watch some of the celebration and project videos for the Five Lamps work across the north east. In addition to this, a dedicated Facebook page for the main organisation and the Youthy is being used to help increase engagement between the organisation and it’s customers.
In a very important year for the organisation, which celebrated its 25 year anniversary this year with a celebration event and ‘Making People Matter’ awards, Better have been instrumental in increasing the visibility of the Five Lamps work across the north east. The foundation of a new brand and website will be support the organisations further growth and ambitious plans for the coming years.
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