Five Lamps approached Better with an idea that the yearly accounts document produced by the organisation lacked brand cohesiveness, Better set about creating a style for the document that made the wealth of content to be included easy to understand and interpret.
Illustrations and photographs were used to mark out clear sections and give a pace to the document that allowed the reader to take in the information at hand.
Sections were also identified by utilising the sub-brand colours used across the website and promotional material.
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