Following on from the success of the National Student Survey Campaign in 2009, The University of Northumbria Stidents’ Union (UNSU) again approached Better looking to once again improve the number of students participating in the annual survey. The result was an award winning campaign that used a dark sense of humour and whimsical illustrations to try to ‘force’ students into participating.
The team at UNSU were so pleased with the impact of the campaign that they entered into the Nastional Students’ Union Awards were it received the honour of being voted ‘Best Student Campaign’.
The campaign was supported by a number of promotinal materials that ranged from staff T-Shirts to flyers and plasma screen advertising.
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