The University of Northumbria Students’ Union (UNSU) take part in the promotion of the National Student Survey on behalf of Northumbria University in order to gain as much feedback as possible from final year students as they prepare to leave University. Student’s who take part in the survey offer opinion and comment on their time at the University the results from which are compiled and submitted in order to give a students perspective of life on campus.
Better were first approached by the marketing team at UNSU in 2009 and tasked with creating a campaign that sat well with the mindset of the average student on campus and encourage the return of participants to grow from the previous year. Better’s campaign focussed on bold visuals combined with tongue in cheek language that eluded to something a lot more risque.
Marketing materials produced ranged from posters to beer mats and t-shirts to PC wobblers.
< Back to Case Studies
