The ‘You Said’ campaign branding and supporting marketing materials were designed and developed in conjunction with the NWA team to support a Youth Campaign across Tees Valley schools. The project, which included focus group work involving a number of local youth focus groups, aimed to not to directly tell pupils they should not be involved in these behaviours, but to make them more aware of the behaviour of their peers, so they can make more informed life choices.
In support of the marketing campaign a website was set up that included secure access for each school to access results to their unique research results. These results were then delivered by individual posters and campaign materials for each school involved in the project.
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