Better Brand Agency

Core Message Specialists

Posts Tagged ‘Brand’

100% pure filtered brand messages!

Friday, July 3rd, 2009

One of the greatest challenges we face as marketers is to build and maintain strong brands.

Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley

Tagged: Brand, Communication, conversations, Marketing Communication, Marketing Messages, Platoon, Seth Godin, social media

Is this the end of focus groups?

Wednesday, April 29th, 2009

I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.

I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Brand, Communication, Focus Groups, market research, Marketing, Marketing Communication, online marketing, social media, Social Networking

The Media Week Podcast – Credit Crunch Special

Friday, October 10th, 2008

by Rich Sutcliffe, Media Week

Join Media Week editor Steve Barrett and news editor Tristan O’Carroll as they discuss the effect of the financial crisis on media with Google’s Mark Howe, ZenithOptimedia’s Steve King, the IPA’s Moray MacLennan and other leading names from the industry.

Click here to go to the download link.

Posted by: Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Web and Digital

Tagged: Brand, Communication, Marketing Communication

There’s a need to be Better in ‘an Ordinary world’

Monday, October 6th, 2008

You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.

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