Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Posts Tagged ‘Brand’

Fudge Fancies launch new brand and eCommerce website

Sunday, August 1st, 2010

Michael, the founder of Fudge Fancies, is the eldest son of three children. As the eldest Michael enjoyed a lot of quality time and attention from his grandparents and had a particularly close relationship with his maternal grandmother, Jean, whom he spent a lot of time in his early years. Michael’s first spark of interest in cooking came from watching his grandmother bake her legendary fudge.

Michael loves the care and precision that is needed in creating the perfect piece of fudge as opposed to his usual style of cooking which requires no measurements! This need for precision only encouraged Michael to strive for perfection and after trial and error he has achieved his goal with Fudge Fancies.

Michael now regularly sells his gourmet fudge at various farmer’s markets across the North East of England including Saltburn and Stokesley. Michael believes the markets are a brilliant way of testing new flavours, such as his upcoming Cherry Trifle, as people are always more than willing to try a sample of his scrumptious fudge. With his recipe book getting fuller by the day, Michael believes he has more to surprise and delight his customers!

Project Details.

Brand Design, Brand Development, Marketing Support, Website design, Wordpress CMS Development, Social Media Strategy and Support.

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Posted by: Better Brand Agency

Filed in: Better Client Work, Better News and PR, Branding & Brand Design, Graphic Design & Creative, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: Brand, brand communication, brand development, branding, ecommerce, North East, North Yorkshire, Web, Web Design, Web Development

Be A Storyteller Brand

Wednesday, June 2nd, 2010

I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.

Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.

I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.

It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Graphic Design & Creative, Marketing Communication

Tagged: Brand, brand communication, brand development, branding, Design, Marketing, Marketing Communication

100% pure filtered brand messages!

Friday, July 3rd, 2009

One of the greatest challenges we face as marketers is to build and maintain strong brands.

Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley

Tagged: Brand, Communication, Marketing Communication, Marketing Messages, Seth Godin, social media

Is this the end of focus groups?

Wednesday, April 29th, 2009

I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.

I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Brand, Communication, Marketing, Marketing Communication, online marketing, social media, Social Networking

The Media Week Podcast – Credit Crunch Special

Friday, October 10th, 2008

by Rich Sutcliffe, Media Week

Join Media Week editor Steve Barrett and news editor Tristan O’Carroll as they discuss the effect of the financial crisis on media with Google’s Mark Howe, ZenithOptimedia’s Steve King, the IPA’s Moray MacLennan and other leading names from the industry.

Click here to go to the download link.

Posted by: Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Web and Digital

Tagged: Brand, Communication, Marketing Communication

There’s a need to be Better in ‘an Ordinary world’

Monday, October 6th, 2008

You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.

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Posted by: Peter Jones, Creative Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative

Tagged: Brand, Creative, Design, Graphic Design & Creative

Measuring Social Media and its impact on your brand

Monday, October 6th, 2008

How do you build brands post-Google? As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Brand, Communication, Industry - Web and Digital, online marketing, social media, Social Networking, Web, Web 2.0

Pizza Hut name switch lambasted as ‘puerile’

Sunday, October 5th, 2008

Pizza Hut’s plan to temporarily change the name of some of its restaurants to Pasta Hut has been roundly condemned by branding experts.

The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut name will be reinstated at the 30 outlets after the year-long drive.

by Gemma Charles, Marketing, Brand Republic.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative, Marketing Communication

Tagged: Brand, Communication, Creative, Marketing, Marketing Communication

At your service

Friday, October 3rd, 2008

Back in the 1950s, the advertising agency JWT had a client, Kraft, that wanted to sell more processed cheese. But rather than create an ad campaign that told people that cheese tastes great, or is good for them, JWT invented the cheeseburger.

By Michael Nutley, editor-in-chief of NMA (Original Article)

At least, that’s the story. And there are other examples of this kind of agency thinking; JWT again, tasked with selling more high quality flour, invented the Mr Kipling brand and sold the flour in the form of cakes.

Sometime between then and now, the advertising industry changed. It went from being the preserve of generalists who solved their clients’ business problems, to specialists who made ads. But in the digital sector at least, that’s changing.

This was one of the key themes that emerged as I was working on the introduction to NMA’s Top 100 Interactive Agencies guide, published on 27.09.07. Agency heads across the spectrum of creative and media talked about clients asking for a different kind of work.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Web and Digital

Tagged: Advertising, Brand, Digital, Industry - Web and Digital, Marketing Communication

EU recognition for North East Regional Image Campaign

Thursday, October 2nd, 2008

North East England’s highly successful regional image campaign is at the forefront of the biggest annual event on EU regional policy, held in Brussels next week (6-9 October).

Regional development agency One NorthEast is leading the ‘Promoting Regions and Participation in Europe’ conglomerate at this year’s Brussels Open Days.

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Posted by: Better Brand Agency

Filed in: Branding & Brand Design, North East, Tees Valley

Tagged: Brand, North East, Tees Valley

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