It has been two months in the making but today we finally took delivery of the first copies of the new Anabas corporate brochure. The brochure itself features information about the services provided by Anabas as well as what the makes the company unique within its sector. In terms of design Peter and his team have lavished the brochure with some lovely finishes including clear foil blocking on the cover, screen printed transparencies and a selection of textured stocks for the internal pages! (more…)

You can’t fault these guys for their creative company naming (nothing to do with us by the way!).

We’ve seen some good ones in the past, including ‘William the Concreter’ for a local builder but we reckon these ones take the biscuit. Take a look for yourselves…

This was a business card leaflet dropped off at our business centre yesterday for a local car wash business. (more…)

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I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.

Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.

I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.

It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?

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As a tribute to the late Ken Atkins, a committee member, former Chair of the Chartered Institute of Marketing (CIM) and tireless marketing advocate, the CIM Your Marketing Show North East event is aimed at helping SMEs in the North East improve their businesses.

With a combination of both inspirational and practical speakers including our very own Marketing Director Declan Metcalfe, Your Marketing Show will provide delegates with worthwhile tips and suggestions on improving their own marketing.

The event will also mark the start to the “80 Days around Marketing” programme to celebrate the 80th birthday of the North East branch of the CIM.

Your Marketing Show will be held at The Radisson SAS Durham in the North East on 3rd March.

If you would like to book for the Your Marketing Show 2010, please book online using the CIM Events Booking System. Alternatively please call The Chartered Institute of Marketing Region and Branch Events team on (0)1628 427340 or by email on cimevents@cim.co.uk.