Anabas front cover showing Clear Foil blocking onto Rives Design textured board

The original brief called for a creative and versatile solution that could grow and expand with Anabas. The design team at Better devised a brochure that could be adapted at any time through the course of its life by utilising a bespoke pleated binding solution which allows Anabas to add and remove pages when needed. This system will also allow the marketing team at Anabas to tailor the brochure to specific targets, markets or events through a bespoke internal sheet.

The Anabas brochure showing the special fold technique used on the cover

We are over the moon with the finished result and are looking forward to working on more creative projects like with this one with Doug and the team at Anabas.

Appreciate all the hard work and effort from the team and I’m delighted with the end result.  Getting some good “ooo’s” and “ah’s” from people in the office too.

Doug Bacon, Head of Sales & Marketing at Anabas.

Anabas brochure internal pages

Featured DPS showing transparent screen printed inserts

The images below show some of the work that went into the design and production of the new Anabas brochure including client meetings, initial presentation and the first print runs.

For more work we have done with this client click to see their case study.

Set up in 1988, we now have a membership base of over 400 organisations comprising more than 4,000 professionals, who collectively have an unrivalled level of expertise in SAP software and its deployment.

As a member of SUGEN (SAP User Group Executive Network), a body made up of 13 international user groups, we also share the concerns of our members and influence SAP at a global level.

Website: http://www.sapusers.org

Project Details.

Digital Consultancy, Web Design and Development, Social Media Integration and Support.

Their systematic, customer centric approach gives their clients the absolute assurance that their non-core activities are in a safe pair of hands. Results focused, they measure everything they do from client KPI performance to internal procedures.

Website: http://www.anabas.co.uk

Project Details.

Brand Development, Brand Guidelines, Brochure Design, Direct Mail, Marketing Support, Ongoing Creative, Digital Consultancy, Web Design and Development, Social Media Integration and Support.

More Screenshots:

Website: http://www.quay2media.com

Some comments from Christian Cerisola, Director.

We put the search out there for our new website on twitter and they were among the first to respond. It was important for us that our web developers had a strong understanding on the importance of social media channels for our own site plans. From there though, they were straight on the phone and keen to come and meet face to face with us.

Their ideas, creativity and ease to converse with immediately made them the immediate front runners among the developers we saw. Importantly for us, they gave us the impression they actually really wanted our business.

From the moment we then agreed terms with them, we never doubted for one second we had made the right choice. They stayed patient while pushing our comfort zone and maintained creativity and new ideas while offering a fantastic client reporting structure to us at Quay2. They’re a young, hungry team and its no surprise they are rapidly becoming a great North East success story.

We’re thrilled with the end result and genuinely hope it’s the start of a long term relationship we can develop with Better and their team.

More Screenshots.

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UNSU Student Survey Campaign

On the back of the successful design and print support that Better provided for the un:life magazine, the University of Northumbria and the UNSU has been working with Better to deliver a campaign across campus for the NUS National Student Survey to 3rd year students.

The Students’ Union required the development of a design concept for the promotion of the 2008 / 2009 National Student Survey developing on the existing 2007/2008 campaign, ‘notanothertickingsurvey’ concept.

The design concept needed to be appealing to a mass audience with the overall aim of the project being to encourage 70%+ of final year students to complete the survey.

A key focus of the concept was to be bold, colourful and eye catching ensuring the promotional campaign was extremely high profile. The concept and creative developed for the campaign was then applicable to a wide range of media including posters, flyers, banners, website, plasma screens, and staff clothing.

The design concept developed an effective ‘hook’ or theme building on last year which included swear words being replaced with words related to surveys, a concept which was then further developed by the Better team to take it in a new direction giving new life to the campaign. – ‘not another ticking survey’ / ‘tick to death of surveys’.

For more information please visit http://www.visitmima.com/