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Mozilla, the company behind the Firefox browser, has released technology that helps websites detect the physical location of computers. The system will allow users, for instance, to find local restaurants when they travel to a new town.
The Geode project is an experimental add-on ahead of a full blown launch of geolocation technology in version 3.1 of Firefox.
Better Brand Agency has moved into it’s new office at the Springboard Business Centre in Stokesley.
Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital Media, Creative Marketing, Research & Development Graphic design, e-business and e-learning. (more…)
How do you build brands post-Google? As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.
Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.
Interesting article relating to the use of communication and digital technology used to support the race for the presidential election written by Andrew Mernin, The Journal and Herb Kim, Codeworks, the North East’s Centre for Digital Excellence.
Pizza Hut’s plan to temporarily change the name of some of its restaurants to Pasta Hut has been roundly condemned by branding experts.
The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut name will be reinstated at the 30 outlets after the year-long drive.
by Gemma Charles, Marketing, Brand Republic.
Better. Blog
