Anabas front cover showing Clear Foil blocking onto Rives Design textured board

The original brief called for a creative and versatile solution that could grow and expand with Anabas. The design team at Better devised a brochure that could be adapted at any time through the course of its life by utilising a bespoke pleated binding solution which allows Anabas to add and remove pages when needed. This system will also allow the marketing team at Anabas to tailor the brochure to specific targets, markets or events through a bespoke internal sheet.

The Anabas brochure showing the special fold technique used on the cover

We are over the moon with the finished result and are looking forward to working on more creative projects like with this one with Doug and the team at Anabas.

Appreciate all the hard work and effort from the team and I’m delighted with the end result.  Getting some good “ooo’s” and “ah’s” from people in the office too.

Doug Bacon, Head of Sales & Marketing at Anabas.

Anabas brochure internal pages

Featured DPS showing transparent screen printed inserts

The images below show some of the work that went into the design and production of the new Anabas brochure including client meetings, initial presentation and the first print runs.

For more work we have done with this client click to see their case study.

So, with a few hours of scratching his head and getting acquainted with Adobe After Effects here’s what he came up with. We don’t think it’s too bad for his first go?

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

Well we’ve been up and running for a few months now and it seems silly that we haven’t really shown anyone what we can do. We’ve simply been that busy we haven’t had time to add any pics of our work.

To remedy this I thought I’d quickly take some snaps of a publication we’ve been commissioned to design and produce on a monthly basis for the University Of Northumbria Students’ Union. nuLife is a brand new monthly Students’ Union publication, created for the growing student population around Newcastle and is described as being “the must have mag for every Northumbria student.”

The magazine was created from scratch by ourselves having been asked by Northumbria Students’ Union to provide them with a professional student publication that would capture the attention of the potential readers. Full of exciting stuff taking place at the Students’ Union, complimented by informative and interesting articles, the magazine has been a roaring success with more and more positive feedback from every issue. In fact the publications success has been so great that both the quantity of pages and the number of magazines produced has already increased.

Better Brand Agency are proud to support Northumbria University Students Union and look forward to helping nuLife further it’s success throughout the coming year.

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital Media, Creative Marketing, Research & Development Graphic design, e-business and e-learning.

Hambleton is a prosperous and vibrant part of North Yorkshire that combines a stunning environment and an exceptional quality of life with excellent facilities for business and enterprise. To further enhance and develop its existing business infrastructure, the Economic Development Team undertake a rolling programme of regeneration projects, often in partnership with other organisations, to hopefully stimulate yet more entrepreneurship, innovation and economic activity. For further information on what the Economic Development Team do and deliver visit the Business & Economy pages.

In 2004 Hambleton District Council commenced the 2.4million managed workspace development – the Springboard Business Centre, which is located on Stokesley Business Park. The development offered a chance for the District Council to build a sustainable building whilst creating a state of the art business incubator that offers 20 individual office suites set around a central atrium with the benefit of meeting facilities, staffed reception, a resident Business Adviser and landscaped gardens.

Better Brand Agency Office - Springboard Business Centre, Stokesley Business Park

The prime aspect of the building for which it can claim sustainability is its environmental engineering. As far as realistically able materials were sourced locally. The concrete blocks, timber and aluminium windows were all manufactured in Yorkshire. The aluminium solar screen material was produced in Hartlepool and panels were fabricated in Teesside.

If you would like to contact us please use the details below:

→ office: Springboard Centre, Ellerbeck Way, Stokesley Business Park, Stokesley, North Yorkshire, TS9 5JZ

→ telephone: 01642 715314
→ fax: 01642 715374
→ email: talk[at]betterbrandagency.com

For more information please visit www.springboardbusinesscentre.co.uk

You want a logo that will say a few things about you, what you do – hey – maybe even where you’re going in these crazy times. So, what does the cyan and white sphere above say? Unequivocally, it says: I am another company with a hollowed-out spherical logo…

New Barclaycard Logo

The latest in a long line of rebranded financial corporations is Barclaycard which, as of yesterday, officially sports a new identity courtesy of Brand Union. In the last decade or so, countless large corporations have smoothed off their edges and sanded down their corners via a rebrand. “Look how soft and round and approachable we are,” seems to run the thinking.

Indeed, according to the designers, the new Barclaycard identity aims to convey a calm, confident exterior while being warm and vibrant on the inside… and that the globe motif represents a “chip” being released from the constraints of the plastic card and welcomed in by new, exciting methods of payment.

The logo cost £600k (part of a £1.5m identity makeover) and while we don’t need to go down the path of bemoaning the fee, what does the new identity actually say apart from what we already know: that many companies are now global businesses (hence the globe shape) and that they’re highly networked organisations (hence the curly bits that wrap the sphere).

Perhaps more worryingly, it says far less about what differentiates the company from its competitors (it happens to be Barclaycard, it could be any number of brands) and more about how achingly similar corporate logos have become. In trying to say they’re about the new, the modern, the global, they’re in fact revealing a willingness to simply blend in with everyone else.

Here are some other familiar spherical jobs. It really is one world out there isn’t it?

[svgallery name="Post Logos"]

Top to bottom: Sony Ericsson, BT, AT&T

Original Article - http://www.creativereview.co.uk/crblog/an-ordinary-world/

The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut name will be reinstated at the 30 outlets after the year-long drive.

by Gemma Charles, Marketing, Brand Republic.

Jim Prior, managing director of branding agency The Partners, described the tactic as ‘boring’. ‘It is a bit of a puerile idea; the sort of thing the chair-man’s wife comes up with at Sunday lunch,’ he said. ‘It is na•ve, too; it is hardly as though the change is from something unexciting to something that is more exciting.’

Vanessa Cohen, partner at branding consultancy Prophet, said the change would garner press coverage, but added: ‘I find it hard to believe it won’t cause confusion and dilute the strength of the brand.’

Pizza Hut’s marketing director, Claudia Nicholls-Magielsen, said the change was designed to alter people’s perceptions of the brand, and denied it was an attempt to target health-conscious consumers.

Feedback from the forums:

It seems like a good idea. People will really notice a name change, and it fits the existing brand. David Parish

I imagine Pizza Hut hopes to gain publicity, then bring the name back ‘by popular demand’. Matt Saunders

I work at Pizza Hut, and I agree with a lot of the comments here; the brand is really confused at the moment. Shib Hussain

Read full article and other related articles by click on the link below:

http://www.brandrepublic.com/News/851329/Pizza-Hut-name-switch-lambasted-puerile/

Brand Republic took to the streets and found that some members of the public aren’t impressed with Pizza Hut’s rebrand and want more than a name change to persuade them to go in, while others labelled it a good idea….read more…

http://www.brandrepublic.com/News/852409/Brand-Republic-Video-Publics-mixed-reaction-Pizza-Hut-rebrand/