Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Posts Tagged ‘Design’

Be A Storyteller Brand

Wednesday, June 2nd, 2010

I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades.

Stories are art, crafted to take the reader on a journey designed by the author to deliver a meaningful emotional experience. This seminar, and I recommend you seek out one of Robert’s London seminars if you have the chance, provided me with a rich learning experience that helps me in my desire to understand better the correlation between our emotions and values and the brands we buy.

I believe brands need to be storytellers. Using craft and structure to reveal the complex associations of values, benefits and features to their audiences using language they intrinsically understand and connect with. Their stories must tell the simple truth of their existence, helping their audience to see clearly their value, design and importantly create a platform for long term engagement.

It is in the storytelling therefore that some brands fail. They offer the same quality of service or product as successful brands, and yet they don’t translate this into their own success. They fail to capture the imagination of their audience and we must ask ourselves why?

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Better tries out some kinetic typography

Wednesday, January 21st, 2009

Influenced by all of the beautiful Kinetic Typography currently showing on YouTube we set our Creative Director the task of going back to school and actually learning a new skill.

So, with a few hours of scratching his head and getting acquainted with Adobe After Effects here’s what he came up with. We don’t think it’s too bad for his first go?

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

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nu:Life Magazine hits the streets

Friday, January 16th, 2009

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Onyx Group Seek Better Creative Support

Wednesday, January 14th, 2009

Onyx Group - Creative and Print

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Better Brand Agency opens new office

Monday, October 6th, 2008

Better Brand Agency has moved into it’s new office at the Springboard Business Centre in Stokesley.

Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital Media, Creative Marketing, Research & Development Graphic design, e-business and e-learning. (more…)

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There’s a need to be Better in ‘an Ordinary world’

Monday, October 6th, 2008

You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.

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Peter Jones, Creative Director - Better Brand Agency

Posted by: Peter Jones, Creative Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative

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