Better Brand Agency
Core Message Specialists
Posts Tagged ‘Digital’
Freshfayre
Thursday, November 12th, 2009
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better Client Work
Tagged: Better Brand Agency, Better Client Work, Better News and PR, Digital, North Yorkshire, Web Design, Web Development, Web Development social media
Charities are making social media work hard for them
Wednesday, October 7th, 2009In tough economic times people and businesses are less able to give as freely as they may have once given, charity unfortunately stays at home!
As with any business in a recession charities need to be where their audience is or they run the risk of being left behind, and it’s clear some smaller charities are struggling to change lanes and adopt social media as a key part of their strategy. Some charities, however, have made the leap and have been reaping the rewards of new social opportunities.
Age Concern with partner Innocent Smooties developed ‘The Big Knit’. Started in 2003 the campaign has raised, to date, over £600k for older people in the colder winter months. The campaign now includes Flickr, YouTube and Blog channels which enable the people who’ve got behind the campaign to be part of the story. Clever widgets such as the ‘Hatometer’, which can be embedded into supporters blogs and websites, shows how many hats have been knitted so far. (more…)
Posted by: Better Brand Agency
Filed in: Marketing Communication, Social Media & Social Marketing, Web and Digital
Tagged: Digital, Industry - Web and Digital, Marketing Communication, online marketing, Social Networking, twitter, Web 2.0, Web Development social media
Living through a revolution
Tuesday, July 28th, 2009I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?
The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.
But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Better Team News, Marketing Communication, North East, North Yorkshire, Tees Valley, Web and Digital
Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, North East, North Yorkshire, online marketing, social media, Social Networking, Web, Web 2.0, Web Design, Web Development, Web Development social media
North East Business News: Brand firm will stay local
Saturday, April 4th, 2009Featured in Evening Gazette on Apr 1 2009 – View article on www.nebusiness.co.uk.
A FLEDGLING digital agency in Stokesley has pledged to remain a local company for local people as it expands from its base in the Tees Valley.
Established last year, Better Brand Agency (BBA) is looking to hit £1m turnover in three years. Run by industry brand expert Declan Metcalfe and Teesside graduates Mark Easby and Peter Jones, the firm specialises in brand, marketing and social media campaigns and works with clients across the North-east and Yorkshire. (more…)
Posted by: Better Brand Agency
Filed in: Better News and PR, North East, North Yorkshire, Tees Valley
Tagged: Better News and PR, Digital, Industry - Web and Digital, middlesbrough, nebusiness, North East, stokesley, Tees Valley
Sign posting people down ‘The Funnel’
Wednesday, March 18th, 2009
Social Media Funnel
I’ve seen lots of social media maps, some good some not so good.
The problem is they sit there in lofty isolation, a sea of mostly unfamiliar names and quirky identities. They are a secret cypher known only to social media cool kids it seems. These maps are not connected to the real world (The one in which hard pressed marketing professionals are fighting hard for their budgets and their jobs) in any recognisable way. We’re missing an opportunity here and, if we’re honest, being a little bit condescending to boot. Another thing, social media buzz words are such a crock! Real people don’t talk like that!
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Marketing Communication, Social Media & Social Marketing, Web and Digital
Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, online marketing, Web, Web 2.0, Web Design, Web Development, Web Development social media, YouTube
