Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Posts Tagged ‘Digital’

Refresh Teesside gathering some momentum

Friday, December 12th, 2008

Refresh Teesside is a community of designers and developers based in Tees Valley working to refresh the creative, technical and professional culture of New Media endeavours in their areas. We aim to promote design, technology, usability and standards.

There are lots of Refreshing Cities around the world but only a couple here in the UK and it’s about time that changed. The drive behind digital media in the North East seems to be focused very much in Newcastle however Teesside is home to many up and coming digital media agencies and also many freelance web designers and developers.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, North East, Tees Valley, Web and Digital

Tagged: Digital, refresh teesside, social media, Social Networking, Tees Valley, teesside, Web, Web and Digital, Web Development social media

Thinking Digital Conference in the North East is back

Thursday, November 13th, 2008

After attending this event last year I would recommend this to anyone!…

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, North East, Tees Valley, Web and Digital

Tagged: Digital, Events, Industry - Web and Digital, North East, Thinking Digital, Web

Mobile marketing spend to rise 150% in five years

Friday, October 10th, 2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, social media, Social Networking, viral marketing, Web Development social media

Firefox users gain location tool

Thursday, October 9th, 2008

Mozilla, the company behind the Firefox browser, has released technology that helps websites detect the physical location of computers. The system will allow users, for instance, to find local restaurants when they travel to a new town.

The Geode project is an experimental add-on ahead of a full blown launch of geolocation technology in version 3.1 of Firefox.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Web

At your service

Friday, October 3rd, 2008

Back in the 1950s, the advertising agency JWT had a client, Kraft, that wanted to sell more processed cheese. But rather than create an ad campaign that told people that cheese tastes great, or is good for them, JWT invented the cheeseburger.

By Michael Nutley, editor-in-chief of NMA (Original Article)

At least, that’s the story. And there are other examples of this kind of agency thinking; JWT again, tasked with selling more high quality flour, invented the Mr Kipling brand and sold the flour in the form of cakes.

Sometime between then and now, the advertising industry changed. It went from being the preserve of generalists who solved their clients’ business problems, to specialists who made ads. But in the digital sector at least, that’s changing.

This was one of the key themes that emerged as I was working on the introduction to NMA’s Top 100 Interactive Agencies guide, published on 27.09.07. Agency heads across the spectrum of creative and media talked about clients asking for a different kind of work.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Web and Digital

Tagged: Advertising, Brand, Digital, Industry - Web and Digital, Marketing Communication

Digital thinkers light up North East

Thursday, September 25th, 2008

SOME of the sharpest minds from the worlds of technology, media, mobile, culture and science wowed an audience of 400 delegates in North East England recently.

The Thinking Digital conference, which took place at the Sage Gateshead on 21-23 May, featured a hugely eclectic line-up of speakers – including a biologist who believes we can actually cure the ageing process, and one of the world’s leading inventors.

For more information please visit www.codeworks.net, www.thinkingdigital.co.uk or read the full article here.

Anyone who missed the event can catch the highlights on a special edition of Sky News’s ‘Technofile’ technology programme. Check it out at http://video.news.sky.com/skynews/video?videoSourceID=1317150&flashURL=feeds/skynews/latest/flash/technofile_240508_1000.flv