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Hairy charity prospect for forum members

Mark Easby Managing Director - Better Brand Agency — Thu, 28 Oct 2010 13:53:37 +0000

Entrepreneurs Forum members are to join forces to raise funds for a men’s cancer charities this month…but their appearance in doing so might not be to everyone’s liking!

Better Brand Agency’s Mark Easby (@easbynow) and Declan Metcalfe (@DeclanMetcalfe) are joining forces with Quay2 Media’s Christian Cerisola (@ChristianCerisola) for ‘Movember’, a special month-long awareness campaign which aims to raise much needed funds for The Prostate Cancer Charity and Everyman by encouraging all males to grow a moustache throughout November.

The trio are a part of a wider group of ten who have joined the North East-based ‘Taching Aboot’ team (@MovemberNE), which is captained by Martin Stout from the North East Times. Organisers of Movember have encouraged those taking part to form teams to offer mutual fund-raising support and share all-important grooming tips.

Mark, Declan and Christian are now appealing for sponsors to help their team become one of the most successful in the North East. The trio have even opened up the bidding for the privilege of being the lucky individual to whip off their facial hair at the end of the month.

Mark Easby said: “The debate has been long and passionate among the team as to which styles of ‘Mo’ would suit each of us. It’ll be interesting to see, come the end of the month, who has the ability to grow the best moustache.

“Critically, we are now looking for sponsors, as well as bidders and perhaps a suitable venue for the ‘shave off’ at the end of November. Those looking to donate or bid can do so by going on the Movember website and searching for the ‘Tasching Aboot’ team.”

Christian said: “Facial hair is like Marmite. You either love it or hate it. The wife is already dreading this month and has offered double for me NOT to take part. Movember offers a chance to fulfil that that deep rooted desire which I think exists in every male to have a moustache for just one time in their life.

“On a serious note, however, Movember is a great way to raise awareness of a very real problem for hundreds of thousands of men in the UK so I hope all the team can raise much needed funds for these very important charities. “

Donations, bids and messages of support can be made at http://uk.movember.com/. Search individual members or the team name, ‘Taching Aboot’.

For more videos and fun please visit http://www.youtube.com/user/movembertv

Entrepreneurs Forum

Better Brand Agency — Sun, 31 Jan 2010 00:30:51 +0000

Click to view Project Slideshow

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

Website: http://www.useyourloaf.info

Following on from the success of our student conferences over the last 4 years – which have attracted speakers including Bob Geldof, Tom Hunter, Tre Azam and Ian Livingstone, in February 2009 the Entrepreneurs’ Forum held its first Youth Conference, which attracted a staggering 1,300 budding young entrepreneurs.

Aimed at ambitious young people from the region’s schools and colleges Use Your Loaf will follow on from the success of the first Youth Conference, promoting enterprise by bringing students out of the classroom for a day of inspiration, opportunity, knowledge and sharing between young people and entrepreneurs.

The Use Your Loaf Youth Conference will combine an unrivalled speaker program alongside a number of interactive elements to develop the spirit of an entrepreneurial community.

VIEW ALL LATEST CLIENT PROJECTS.

Take a look at some more screenshots…

North East Youth Conference – 'Use Your Loaf'

Better Brand Agency — Mon, 04 Jan 2010 19:07:32 +0000

We’re proud to be involved and supporting the Entrepreneurs Forum North East Youth Conference called ‘Use Your Loaf’. As an agency, and as individuals, we’re committed to supporting the Forum’s agenda for promoting enterprise and entrepreneurship across the North East.

More information on the ‘Use Your Loaf’ North East Youth Conference:

Enterprise  and entrepreneurship are high on the agenda, both for schools and the region’s future economic prosperity.

There’s no doubt that the best way to find out what it’s all about — the peaks and pitfalls, the tears and triumphs, the challenges and successes and above all the immense satisfaction of achievement — is to hear straight from the horse’s mouth. Many entrepreneurs claim not to know much! But that belies the fact that they take all opportunities to absorb knowledge and learning from experience and those around them. And whether they’re conscious of it or not, they are experts at applying that knowledge.

So the combination of wisdom, passion, vision, drive, dedication and determination shared by our speakers makes them great role models and ideally placed to inspire a generation.

Use Your Loaf will be a partnership between the key organisations involved in enterprise education across the North East including Enterprise UK, Enterprise Learning Partnerships, Young Enterprise, the Prince’s Trust, Young Chambers, education business partnerships and we’ll celebrate the excellent ideas and commitment of students who have taken part in the many activities and competitions.

Use Your Loaf sits alongside a wide range of activities and resources developed by the Entrepreneurs’ Forum through the Ifwecanyoucan campaign to support enterprise in schools, colleges and universities.
For the last seven years, the Entrepreneurs’ Forum has worked tirelessly to nurture and promote entrepreneurship in the region.

Aimed at ambitious young people from the north east’s schools and colleges Use Your Loaf will follow on from the success of the first Youth Conference, promoting enterprise by bringing students out of the classroom for a day of inspiration, opportunity, knowledge and sharing between young people and entrepreneurs.

The Use Your Loaf Youth Conference will combine an unrivalled speaker program alongside a number of interactive elements to develop the spirit of an entrepreneurial community.

This conference is FREE for pupils and students to attend and we will also be providing rarely cover to ensure that schools and colleges from across the region can take full advantage of this fantastic opportunity. In order to minimise impact on teaching whilst taking full advantage of this fantastic opportunity, we have allocated a budget to contribute to the costs incurred as a result of rarely cover policies.

For more information please visit the Use Your Loaf website.

Chance to Change event in the North East

Better Brand Agency — Sat, 02 Jan 2010 22:28:14 +0000

Better are proud to be supporting the Entrepreneurs Forum’s Change to Change event which will take place in the North East at the Civic Centre, Newcastle on 22nd February.

The Change to Change event is your Chance to Change your life. An inspirational and informative conference, funded by One North East, for those looking to escape the world of employment and create their own job or venture – whether through necessity or choice.

Lots of the best things that happen in life, happen by chance. But you’ve got to embrace opportunities as they come along and make the most of them. So if you can find a way to increase the likelihood of the chance encounters that could make a real difference to you, then why wouldn’t you jump at it.

Chance to Change is the perfect opportunity to think about what makes you tick and where your passions, ambitions and opportunities lie. Chance to take stock.

Chance to make the most of your skills
Change the way you think about your career.

Chance to speak to people who’ve already done it
Change your thoughts on what you’re capable of.

Chance to do something you’ve always wanted to
Change your life to fit you and your priorities.

Chance to work through the barriers
Change your view on what it takes to start a business.

Chance to make the right connections
Change the rules – make your own.

For more information please visit the Chance to Change website.

Enterprise star revealed this week

betteradmin — Tue, 09 Jun 2009 12:50:32 +0000

Jun 8 2009 by Karen McLauchlan, Evening Gazette.

THE search to find Tees Valley’s next entrepreneurial star is just days away from revealing a winner. The nebusiness backed If We Can, You Can challenge recently named its two local finalists Louise Bell, a 36-year-old, from Stockton, who set up Healthy Glow, a home spray tanning business, and 31-year-old Mark Easby, from Middlesbrough, who runs Better – a creative brand agency.
The two finalists beat off stiff competition from four fellow entrepreneurs, who were given the chance to tap into the minds of the experienced opportunity panel during a 20-minute judging session.

Telephone and internet voting closed at midnight last night. This public vote will be combined with the judges’ scores to determine the overall winner who will be announced on Thursday.

As well as becoming a face of entrepreneurship, the winner will claim a unique prize package, including a ‘money can’t buy’ mentoring surgery, £5,000 worth of business services and a business gadget.

The second If We Can, You Can challenge campaign was launched in March this year.

Almost 100 entrants signed up to this year’s challenge – 20% of them were looking to turn an idea into reality; 50% had already launched a business and 30% were already established but looking to push their business forward.

Further information about the campaign can be found at www.ifwecanyoucan.co.uk

The Entrepreneurs Forum Annual Conference Experience

Mark Easby Managing Director - Better Brand Agency — Fri, 22 May 2009 19:56:54 +0000

From Mark’s IfWeCanYouCan Blog.

What a day. I’ve been lucky enough to attend a few Entrepreneurs Forum events before, including one annual conference but none have been as inspiring or interesting as this one.

The speakers were first class. As a young business, it was very interesting to listen to presentations from the likes of Matthew Riley (Daisy Communications), Martin Lightbody (Finsbury Foods) and Richard Farleigh (Dragon’s Den) covering their experiences, both good and bad. It was inspiring to hear about the challenges, issues, and opportunities that have moulded them and their businesses while trying to apply the lessons learnt to our context.

It was also really good to meet the other finalists for the first time. It certainly seems like a great bumch of people and we will certainly be maintaining contact with some of them once the campaign has reached its climax.

Both the main conference, and the following dinner were great experience especially as there were a number of activities lined up for the finalists throughout the day (and night). These included photo shoots, audio comments and video interviews as well as being asked to stand up in front of the conference audience to be highlighted as the ‘ones to watch in the North East’, and ofcourse the Better team got “punk’d” on the evening from Diva’s Incognito….so thanks to the EF team for making us feel a little like pop stars (we even had our own custome badges!).

Here’s looking forward to next year…

The end of a crazy week

betteradmin — Fri, 22 May 2009 20:49:52 +0000

From Mark’s IfWeCanYouCan Blog.

Well, its been a crazy week. Its now over a week since the finalists where announced and time has just flown by.

Not only have we been hectic in the business working on a few proposals and the studio has been working all hours on client projects, we’ve also been trying to embrace the increased profile and new experiences that have come from being part of the IWCYC Campaign.

After just getting used to being featured in the local paper, The Evening Gazette, a number of times over the past week I was also asked to do a interview on BBC Radio Tees early on Friday morning. Although this is very exciting, I must admit it was pretty nerve wracking. It is now available on listen again on the BBC iPlayer website if your interested. I thought we both did a sterling job considering it was our radio debut!

…and then came the Entrepreneurs Forum Annual Conference…as mentioned in the other post (see below) this was an experience and a half! Photo shoots, interviews, drunken ‘divas’ as well as a number of people we didn’t know congratulating us and wanting to speak to us. What an experience.

So I am now wondering that the next few weeks will hold for us. No doubt we will continue with our day jobs and our work in the studio and look forward to some more new experiences to come. I’ll keep you updated as and when they do…

If We Can You Can campaign in North East gets Better support

Better Brand Agency — Mon, 01 Dec 2008 19:56:58 +0000

After setting our business, Better Brand Agency, we spoke to a number of poeple across the North East about support available to new and aspiring businesses across the region.

I was already aware of the Entrepreneurs Forum, and had always wanted to get more involved, so thats what we have done. We had some great conversations with the team at Forum and are really excited about not only joining the forum, but supporting their campaign across the north east to help aspiring entrepreneurs, If We Can You Can.

More about the Entrepreneurs Forum:

The Entrepreneurs´ Forum was created in 2002 by a group of the North East region´s leading business people. The idea was simple – to create a cross sector peer–group of like minded individuals who could share ideas, knowledge, inspiration and opportunities in a confidential environment. A non trading environment where real business is discussed and introductions are welcomed.

For more information please visit http://www.entrepreneursforum.net, http://www.ifwecanyoucan.co.uk or http://ifwecanyoucantalk.ning.com.