I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.
I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.
