We’ve got our tickets booked for the upcoming Cheltenham Design Festival in April. Our team are taking a road trip down to the festival to soak up the atmosphere, enjoy some networking with other creative thinkers, and help celebrate how original thought can change the world.
With a mix of studio events, auditorium events, and exhibitions we’re really looking forward to hearing from those who keep Britain at the heart of the creative world and discover who is setting the agenda for design today in areas ranging from digital technology, engineering, graphic design and architecture. (more…)
We are always looking through blogs, magazines and keeping an eye open to the creative ‘goings on’ around us and we thought it was about time that we shared some of the things that inspire, influence and encourage us.
So, this is the first in, what will hopefully be, a weekly compendium of the things we’ve seen and experienced; those things that we love and those things that we have an opinion on. (more…)
This brand refresh for ‘Farm Credit Mid-America‘ is a beautiful and exciting example of the possibilities of brand enhancement in an industry where you wouldn’t expect this level of brand excitement and braveness. (more…)
We’re often asked to define the value of branding. What is its effect? What is its power?
Well, we cannot think of a better analogy than Twitter who, this week, has unveiled its new bird logo. Interestingly, less than six years after its launch, the brand has made the decision to drop its text-based logo, bubbled typefaces and lower-case ‘t’ stating that the bird will become the universally recognisable symbol of the brand. (more…)
It has been two months in the making but today we finally took delivery of the first copies of the new Anabas corporate brochure. The brochure itself features information about the services provided by Anabas as well as what the makes the company unique within its sector. In terms of design Peter and his team have lavished the brochure with some lovely finishes including clear foil blocking on the cover, screen printed transparencies and a selection of textured stocks for the internal pages! (more…)
We are always looking through blogs, magazines and keeping an eye open to the creative ‘goings on’ around us and we think it’s good to share the things that we’ve seen and talked about in the studio over the last week or so.
The Solar Annual Report.
Simply putting picture up to show this amazing piece by ServicePlan for Austria Solar wouldn’t have done it any justice. The end result of this annual report brief won a Golden Lion at Cannes recently and it quite simply blows us away. Absolutely stunning!
Royal College of Art graduate Po-Chih Lai has designed a rugged eight-wheeled skateboard that can roll down stairs. We had to put this one in just for how cool it is and how it takes the well established concept of a skateboard and flips it on it’s head. All of a sudden an object that has changed very little over the last thirty years evolves.
Waldo Trommler Paint
This vibrant and colourful rebrand of Waldo Trommler Paints by Reynolds and Reyner simply jumps off the pages and as soon as we saw it we knew we had to mention it. For such a traditional market sector we loved how the essence of the brand focussed purely on the variety of colours available within the paint range.
Sarcastic Street Art
UK Based Street Artist Mobstr is beginning to gain a reputation for being the next big thing in urban art. His (we say his, we’re not sure it’s one person let alone what sex they are) work focusses on simple sentences that are designed to make you think. Minimalist in nature they are often loaded with meaning, or at least, a little attitude.
Adidas Design Studios
We love this simple and effective new design for the Adidas Design Studios. By Making use of beautiful large images combined with paralaxing elements, what at first viewing appears to be a very ‘flat’ design suddenly comes to life once the user interacts with it.
This is a lovely branding effort by Studio Anagrama comprising of a custom font and identity created for Sofia, a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.
The task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore an identity was created that was the exact opposite of what we usually see for this kind of project.
Hacker Group Self Promotion
As a direct marketing agency, Hacker always push to make a big impact right from the start. With this new-business package directed at health care industry professionals, they chose to marry art with tangible facts in a larger than life way. Using a custom-designed corrugated gate-fold mailer (instead of a standard tube), they stressed the opening experience and lasting impression a series of nine fact-based posters would make in industry professional’s offices.
Basically, we absolutely love this. Engaging with print is one of the most rewarding things and we’re sure that those lucky enough to receive this were delighted.
Pictogram Music Posters
Sometimes things just jump out as being clever, simple and ultimately effective and rewarding to view. These pictogram posters by Swedish freelance designer Viktor Hertz do just that. Lovley!
You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath.