Better Brand Agency

Core Message Specialists

Posts Tagged ‘Industry – Web and Digital’

Social Media: How to make the most of social media

Tuesday, February 24th, 2009

TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
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North East Digital Awards

Friday, February 20th, 2009

The North East Digtial Awards celebrate the excellence of the growing digital industry in the North East of England showcasing the best of the region’s digital talent.

We’ve entered the digital supplier – Best Social Media Optomisation Campaign category, so fingers crossed we get something. Anyone can vote in the awards so use you click and support us.

CLICK HERE TO VOTE FOR US IN THE NORTH EAST DIGITAL AWARDS.

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NE Business News: Backing Brands

Wednesday, February 4th, 2009

A FAILED management buy-out has led to the creation of a new brand agency in Stokesley, Tees Valley.

Mark Easby, Declan Metcalfe and Peter Jones established Better Brand Agency after the trio’s bid to buy out their former employer, Middlesbrough agency Calm Asylum, foundered.

The new company, which launched in September specialising in brand, marketing and digital services, is now looking to employ extra staff with a view to achieving revenues of around £500,000 in two years.

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Thinking Digital in the North East – What is it?

Wednesday, January 14th, 2009

“WHAT IS THINKING DIGITAL?” film now live at http://www.thinkingdigital.co.uk/blog/?p=84

A little more about Thinking Digital:

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

For all the latest updates please visit http://www.thinkingdigital.co.uk or follow ThinkingDigital (http://twitter.com/ThinkingDigital) on Twitter.

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North East to host Twestival – Tynetwestival

Wednesday, January 14th, 2009

Live in the North East? Love Twitter?

Why not get involved in Twestival, a party in 50+ cities around the world on 12th February 2009. Funds raised go to Charity Water. Newcastle’s Twestival party, for tweeters across the North East, will be in Newcastle. And you’re invited!

On 12 February 2009 cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.

Join the Twestival campaign by hosting a Twestival in your city, attending an event, or participating online.

The Twestival is organized 100% by volunteers in cities around the world and 100% of the money raised from these events will go directly to support charity: water projects.

In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity.

The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen.

Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.

Visit the website at http://twestival.com/ from more information or follow Twestival (http://twitter.com/tynetwestival) and Tynetwestival (http://twitter.com/twestival/) on Twitter.

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Google argues that You Tube has more impact than TV

Monday, December 22nd, 2008

The progress of digital technology has seen the traditional media of television change dramatically over the last ten years.  Increased convergence of services and technologies is changing the shape of the communications sector and in particular industry revenues.

The decline in advertising revenues coincides with greater availability and use of television-style content online and the growth of digital video recorders (DVRs) that allow users to skip adverts, putting even greater pressure on advertising revenues.  A report by OFCom found that up to 78% of DVR owners regularly used them to skip through adverts.

OFCom also found that online advertising continues to grow and Google have now announced that research undertaken by them has found that ads on its YouTube portal have a greater impact than those on television.

View the full article here avaible on Marketing Magazine website

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So what is LinkedIn?

Thursday, December 18th, 2008

We get asked by both clients and contacts how social media tools support our business development and increase brand profile. The answer is pretty simple. Through creating individual and agency profiles within some key social media tools we are able to improve the transparency of our business, our experience, our recommendations and possibly most importantly, our personality.

One of the main tools we use is LinkedIn, so what is it?

LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

So how do you use this to help expand your professional business network?

Take a look at this video, available amongst others, at the Better Brand Agency YouTube Channel

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Thinking Digital Conference in the North East is back

Thursday, November 13th, 2008

After attending this event last year I would recommend this to anyone!…

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

(more…)

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, North East, Tees Valley, Web and Digital

Tagged: , , , , ,

Survey Finds Social Media Will Continue To Change Business Communications

Friday, October 24th, 2008

By S. A. Habib, founder of Locomotion Creative in Nashville, Tennessee,

Roughly 86% of respondents in a survey conducted by Locomotion Creative in Nashville say they expect social media to impact the way companies do business and generate sales. Additionally, 64% believe their competitors are probably incorporating social media into their strategic plans.
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Mobile marketing spend to rise 150% in five years

Friday, October 10th, 2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

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