Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Posts Tagged ‘Industry – Web and Digital’

Growing your brand’s digital footprint

Friday, March 13th, 2009

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital

Tagged: Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, online marketing, Social Networking, viral marketing, Web 2.0, Web Development, Web Development social media

PHP/MySQL Developer needed to join the Better team

Saturday, March 7th, 2009

On the back of winning some exciting digital projects, the Better team is growing again. We are looking for a talented and exciting PHP/MySQL web developer to join us.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning. You should have a love for all things web. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). You should find code and problem solving interesting and have a genuine interest in perusing a career within a vibrant commercial studio and an environment where deadlines change daily.

Software and skills:
Expert knowledge of Object Orientated PHP/MySQL., Javascript and AJAX
Expert knowledge of building sites in CSS/XHTML
Content Management System Models
Hosting and Email Set Up and server support
Search Engine Optimisation
Aware of Accessibility particularly W3C and WAI  Web 2.0
Design standards and technology

Salary/Package: Negotiable based on experience.

You must be able to join the team to support both existing projects (additional work, problem solving) but also lead on new projects using your technical understanding to help with scoping out technical website specifications. You needs to be able to work comfortably on your own while maintaining close communication with the rest of the team. Having a strong attention to detail is critical.

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Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: Industry - Web and Digital, jobs, Web and Digital, Web Development

Social Media: How to make the most of social media

Tuesday, February 24th, 2009

TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, social media, Social Networking, Tees Valley, Web, Web 2.0, Web Development social media

North East Digital Awards

Friday, February 20th, 2009

The North East Digtial Awards celebrate the excellence of the growing digital industry in the North East of England showcasing the best of the region’s digital talent.

We’ve entered the digital supplier – Best Social Media Optomisation Campaign category, so fingers crossed we get something. Anyone can vote in the awards so use you click and support us.

CLICK HERE TO VOTE FOR US IN THE NORTH EAST DIGITAL AWARDS.

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Awards, Better Brand Agency, Better News and PR, Events, North East, Social Media & Social Marketing, Web and Digital

Tagged: Digital, Industry - Web and Digital, North East, north east digital awards, social media, Social Networking, Web 2.0, Web and Digital

NE Business News: Backing Brands

Wednesday, February 4th, 2009

A FAILED management buy-out has led to the creation of a new brand agency in Stokesley, Tees Valley.

Mark Easby, Declan Metcalfe and Peter Jones established Better Brand Agency after the trio’s bid to buy out their former employer, Middlesbrough agency Calm Asylum, foundered.

The new company, which launched in September specialising in brand, marketing and digital services, is now looking to employ extra staff with a view to achieving revenues of around £500,000 in two years.

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Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, North East, North Yorkshire, Tees Valley

Tagged: Better Brand Agency, Better Team News, Evening Gazette, IC Teesside, Industry - Web and Digital, NE Business, North East, North Yorkshire, Tees Valley, teesside

Thinking Digital in the North East – What is it?

Wednesday, January 14th, 2009

“WHAT IS THINKING DIGITAL?” film now live at http://www.thinkingdigital.co.uk/blog/?p=84

A little more about Thinking Digital:

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

For all the latest updates please visit http://www.thinkingdigital.co.uk or follow ThinkingDigital (http://twitter.com/ThinkingDigital) on Twitter.

Posted by: Better Brand Agency

Filed in: North East, Web and Digital

Tagged: codeworks, Industry - Web and Digital, North East, North Yorkshire, refresh teesside, Tees Valley, Thinking Digital, Web

North East to host Twestival – Tynetwestival

Wednesday, January 14th, 2009

Live in the North East? Love Twitter?

Why not get involved in Twestival, a party in 50+ cities around the world on 12th February 2009. Funds raised go to Charity Water. Newcastle’s Twestival party, for tweeters across the North East, will be in Newcastle. And you’re invited!

On 12 February 2009 cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.

Join the Twestival campaign by hosting a Twestival in your city, attending an event, or participating online.

The Twestival is organized 100% by volunteers in cities around the world and 100% of the money raised from these events will go directly to support charity: water projects.

In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity.

The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen.

Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.

Visit the website at http://twestival.com/ from more information or follow Twestival (http://twitter.com/tynetwestival) and Tynetwestival (http://twitter.com/twestival/) on Twitter.

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Events, North East, Social Media & Social Marketing, Tees Valley, Web and Digital

Tagged: Industry - Web and Digital, North East, refresh teesside, social media, Social Networking, Tees Valley, twestival, twitter, Web

Thinking Digital Conference in the North East is back

Thursday, November 13th, 2008

After attending this event last year I would recommend this to anyone!…

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, North East, Tees Valley, Web and Digital

Tagged: Digital, Events, Industry - Web and Digital, North East, Thinking Digital, Web