We get asked by both clients and contacts how social media tools support our business development and increase brand profile. The answer is pretty simple. Through creating individual and agency profiles within some key social media tools we are able to improve the transparency of our business, our experience, our recommendations and possibly most importantly, our personality.

One of the main tools we use is LinkedIn, so what is it?

LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.

So how do you use this to help expand your professional business network?

Take a look at this video, available amongst others, at the Better Brand Agency YouTube Channel…